Introduction to Monetization

Video Transcript

While many people focus all their time on finding ways to generate traffic, having thousands of people visiting your website each day is actually pointless unless you can find ways to convert that traffic into actual income.

In this video we'll take a look at two of the easiest ways to monetize your website.

Specifically we’ll be looking at:

- The Seven Samurai Steps to Success

- Affiliate Marketing

- Google Adsense

- How Market Samurai can help you to monetize your website quickly and easily

The Seven Samurai Steps to Success

To begin, lets just recap the overall process of creating a profitable website so that you can see how monetization fits into the picture.

Two Important Phases

At Noble Samurai, we view the process of developing an online business as having two main phases. These are:

(1) Research
(2) Implementation

Within these two phases, we’ve identified what we call the Seven Samurai Steps to Success.

Step #1: Choose a Market

The first step is to select a market, for example, photography.

Step #2: Choose a Niche

The second step is to identify a niche within that market such as digital photography.

Step #3: Identify Target Keywords

Step three is to identify a list of target keywords that meet the criteria of the four golden rules. This means that your target keywords should be relevant, have good levels of traffic, acceptable levels of competition and high levels of commerciality.

Once you’ve identified your target keywords and completed your research phase you can then move into the implementation phase.

Step #4: Build Your Website

The fourth step is to build your website using a system such as Wordpress or Wordpress Direct.

Step #5: Create High Quality Content

Once you’ve created your site, the fifth step is to develop high quality content that relates specifically to your target keywords.

Step #6: Generate Traffic

This targeted content will help facilitate the sixth step which is to generate traffic to your website.

Step #7: Monetize Your Website

Once your website is attracting a steady stream of visitors, there are a number of ways you can convert this traffic into an ongoing source of income.

The process of converting traffic into income is called ‘monetization’ and is the seventh step to success.

Two Monetization Options

So now that you understand the overall picture of how to build a profitable business, let’s explore two of the easiest ways to monetize your website.

These are:

(1) Selling Affiliate Products
(2) Displaying Google Adsense

Affiliate Marketing

The basic idea behind affiliate marketing is that you refer people to another website and if they make a purchase from that website, you receive a percentage of the profits.

This sounds easy enough in theory, but lets take a closer look to see how this actually works in the real world.

Meet Amy

Let’s start with a typical website owner named Amy.

Amy's Website

Over a period of time Amy develops a website containing high quality, keyword targeted content in the digital photography niche.

Attracting Visitors

This content attracts visitors to Amy’s site. For example, this is a visitor named Ben.
Ben reads an article on Amy’s website which contains a review of an online photography course.

Affiliate Link

He likes the review and is interested in buying the course so he clicks on the link at the end of Amy’s article to find out more.

The link at the end of Amy’s article is a special kind of link called an affiliate link. And I should point out here that Amy is required to disclose the fact that she will receive a commission from any referred sales.

Cookie

When Ben clicks on Amy’s affiliate link, the first thing that happens is that a third party website such as ClickBank, places something called a cookie on his computer. A good way to think of a cookie is that it is a token that identifies that Ben clicked on Amy’s affiliate link.

Vendor's Website

Ben is then redirected to the online photography course website. This website belongs to the creator of the photography course. Let’s call him the Vendor.

Buying Product

Ben reads about the course and decides to make a purchase so he clicks on the ‘Buy Now’ button.

ClickBank Payment

Clicking the buy now button takes him to the ClickBank payment page.

Ben then makes a payment of $100 to obtain access to the Vendor’s online photography course.

Cookie Check

While processing his payment, ClickBank checks Ben’s computer and finds the cookie that indicates that Amy originally referred Ben to the Vendor’s website.

Distribution of Funds

Clickbank therefore takes Ben’s $100, subtracts its processing fees which come to $8.50
and then divides up the remaining profit between Amy and the Vendor.

The Vendor decides how the profits of each sale are distributed by setting an affiliate percentage in their ClickBank account. For this example, lets imagine that the Vendor has elected to share all profits 50 - 50.

In this scenario, Ben’s $100 dollars will be distributed as follows:

ClickBank will receive $8.50 for processing the payment

The Vendor will receive 50% of the remaining profits ($45.75)

And Amy will receive 50% of the profits ($45.75) for referring Ben to the Vendor’s site.

The best thing about affiliate marketing is that all these systems are completely automated.

So while Ben is reading about the Vendor’s photography course and making his purchase, Amy could be picking up her kids from school, or even making money while she sleeps.

Google Adsense

Another popular way to monetize your website and convert traffic into ongoing income is Google Adsense.

Google Adsense Vs Google Adwords

Let’s start by taking a look at the difference between the Google Adwords program and the Google Adsense program because a lot of people get these two a little confused.

Google Adwords

Google Adwords is generally used by advertisers as a way to generate traffic to their websites.

For example, the owner of the photography course Vince, might join the Google Adwords program and create an ad to attract visitors to his site.

Google then displays Vince’s ad on relevant websites and whenever someone clicks on his ad, Vince pays Google an amount of money for each visitor he receives.

Google Adwords

On the other side of the equation, the Google Adsense program is used by Content Publishers as a way to generate income.

For example, Amy might decide to add Google Adsense to her website. When a visitor clicks on one of the Google ads, Google Pays Amy an amount of money for each visitor she generates.

Adwords and Adsense Example

Let’s take a look at an example of how the money might flow between an advertiser and content publisher via google.

To begin the process, Vince joins the Adwords program and creates an ad to attract visitors to his site.

Amy Joins Google Adsense Program

Amy joins the Adsense program and displays Google Adsense on her website. Because Amy’s site is about photography, Google decides that Vince’s photography course ad would be a good match and displays this ad on Amy’s site.

Browser Clicks Google Ad

Ben who is browsing the site sees Vince’s photography course ad and clicks on it to find out more.

Ben is Referred to Vince's Website

Ben is then taken to Vince's website where he can read more about the photography course.

Vince Pays Google

Vince pays google an amount of money, for example lets say $1.20 for Ben’s click...

Google Pays Amy

...and Google in turn pays Amy a share of the revenue, for example $0.20 for generating the lead.

The exact amount of money Google pays per click is dependent on a number of factors including the topic of your content, the price paid by advertisers and the number of clicks you generate.

Let’s now take a look at how Market Samurai can help you monetize your website quickly and easily.

Three Obstacles

In the past there have been a number of obstacles that have prevented people from taking action and monetizing their websites.

The first obstacle was that in many niches it was difficult to find good products to promote.

The second obstacle was that a lot of people struggle to write the sales copy needed to effectively promote products online.

The third obstacle preventing people from monetizing their website was the technical knowledge required to pull everything together.

When we sat down to design the Monetization module in Market Samurai, our aim was to eliminate each one of these obstacles.

The Opportunity Finder

The Monetization module therefore contains three separate components:

The first component is the Opportunity finder which helps you to quickly find affiliate products that are relevant to your target keywords.

Find and Compare Products

The Opportunity Finder also helps you compare products and decide which products will be the most profitable for your business.

The Ad Builder

The second component of the Monetization module is the Ad builder which helps you to quickly create effective advertisements by simply dragging and dropping elements into various templates.

The Ad Publisher

And the third component of the Monetization module is the Ad Publisher which uploads and publishes your Ad to your website with just a few clicks of your mouse.

Eliminating Obstacles

By eliminating the obstacles of finding products to promote, writing effective sales copy and publishing your advertisements, the Monetization Module in Market Samurai can help you to transform your traffic into an ongoing source of income quickly and easily.

Summary

So just to recap...

In this video we outlined the Seven Samurai Steps to success which were:

(1) Select a market

(2) Choose a niche

(3) Identify your target keywords

(4) Create your website

(5) Create keyword targeted content

(6) Generate traffic

(7) Monetize your traffic using affiliate products and Google Adsense.

Affiliate Marketing

We then took a closer look at affiliate marketing...

Google Adsense

...and Google Adsense

Monetization Module

And finally we saw that the Market Samurai Monetization module can help you to find products, write an effective ad and easily publish your ad to your website.

23 Responses to "Introduction to Monetization"

  1. Danilo Diaz Says:
    February 19th, 2010 at 7:20 pm

    All I can say is WOW.
    I hope this software offers affiliate too.

  2. Detlev Says:
    February 20th, 2010 at 4:53 am

    Great!
    Very clear and to the point. Good overview.
    I like this style very much.

    Thanks.

    Detlev (Germany)

  3. orvel Says:
    February 20th, 2010 at 5:42 am

    Again, MS Over Delivers. I had no idea that the Monetization Module does all that. WOW !!! I have been so happy with the other modules that I haven't taken the time to explore the Monetization Module. What an idiot I am....... I use MS every single day and remark to myself that I was lucky (thanks TDC) that I have this piece of software. And on top of that, I purchased when it was very , very inexpensive (thanks TDC). For all it does, it's still very, very inexpensive. Dr. Fernando, YOU ROCK.
    Sign me, one extremely satisfied user of MS.

  4. Jeff Says:
    February 20th, 2010 at 8:20 am

    Just another example of how you guys stand out above all the other product creators...having a kickass app is great unless you don't know how to use it.

    You guys solve that problem. Keep up the great work!

  5. Steve Says:
    February 20th, 2010 at 8:29 am

    Hey NS gurus! This is the very best overview and I am looking forward to trying this myself!

    I've had NS for the last month and done nothing with it!!! Nuts! But you can bet that I'll be on this ASAP with my new niche.

    Cheers and keep it coming guys!

  6. Angeline Says:
    February 20th, 2010 at 10:20 am

    Another great video! You guys are great. Thank you.

  7. Jane Says:
    February 20th, 2010 at 11:27 am

    It was my lucky day when I found MS....the value you provide is incredible!

  8. Greg Says:
    February 20th, 2010 at 1:07 pm

    Affiliate marketing is great! Nice post. And Market Samurai is good too, but the publishing content feature doesn't seem to work for me. It just wont post things to my blog. ???

  9. Billy Cummings Says:
    February 20th, 2010 at 1:29 pm

    Thanks for all of the info.Keep on pumping it out,we need it. Thanks Again

  10. Matthew Scott Says:
    February 20th, 2010 at 5:26 pm

    Wow I'm new to the Internet marketing game and I've had Market Samurai for a while; now I know it's power, look out Internet!!!

  11. Joe Hart Says:
    February 21st, 2010 at 2:57 am

    Great Video as always...Are you making the PDFs available also? I also love to read the info. Thanks

  12. khush Says:
    February 21st, 2010 at 7:18 am

    This is a fantastic video.

  13. Brian Dawson Says:
    February 21st, 2010 at 3:06 pm

    Well this is a great concise video on how this Monetization Module works. What software program did you use to create this video? The way the images were placed around the screen was really helpful!

  14. Joel Orr Says:
    February 21st, 2010 at 11:08 pm

    I think there's at least one such comment on each of your videos, but it deserves to be said again: Anthony, you are freely sharing information here that many IM gurus charge hundreds--even thousands--for. Your generosity is impressive! I have no doubt it--and the outstanding quality of the tool--is leading to the popularity of Market Samurai.

    Thank you!

    Joel Orr
    (Happy Market Samurai customer)

    You have a book inside you. I want to help you set it free!
    www.joeltrainsauthors.com
    650-969-6752
    America's Empowering Book Coach

  15. Andee Sellman, One Sherpa Says:
    February 22nd, 2010 at 2:29 pm

    Great Anthony,
    I really love the way you make things concise and digestible. It can save literally hundreds of hours fluffing around in frustration by following the Samurai Seven Steps.

  16. Will Says:
    February 23rd, 2010 at 7:43 am

    Thanks a ton for overdelivering all the time.

    You guys are the best. Keep up the great work.

  17. Teena Hughes Says:
    February 23rd, 2010 at 6:08 pm

    Thought I would watch the latest video from Anthony whilst having my Sunday morning latte and breakfast ... what a bad idea haha, I wanted to make notes!!

    Like Orvel above, I had no idea the Monetsation Module helped affiliate newbies so much - it is an incredibly easy-to-use and implement feature for any website wishing to advertise affiliate products. Way to go Market Samurai team!

    I will be sharing this video with my own clients and newsleter subscribers who will benefit greatly from it too.

    PS - is there any likelihood MS will be implementing an Affiliate Program? Fingers are crossed!

    Thanks again, this is a great video.
    Cheers
    Teena

  18. Nicola Boschetti Says:
    March 19th, 2010 at 12:10 am

    This is one of the most useful tutorial I have seen ever!
    Very very helpful. Thanks.

  19. Scented Candles Says:
    September 2nd, 2010 at 6:17 am

    Great info. As a newbie to all this, it does help simplify the process.

  20. vinod Says:
    February 2nd, 2011 at 11:15 pm

    You are a really a very good teacher , person , guide .
    i was searching in net about good trainer , but all are demanding lots of money first , but according to me god has sent to you for me.

    thanks dear thank you very much,
    God may you progress in your life
    Vinod

  21. Alex Says:
    February 25th, 2011 at 3:05 pm

    You guys worth every penny, no, 10 times every penny, I paid for the software!

    Thank you for the great work done.

    Alex

  22. Blogging Tips Says:
    May 12th, 2011 at 12:15 pm

    Your article is a very well-done informative piece of writing. I am so impressed with this content that I had to make a comment which is not normal for me. Thank you for your dedication.

  23. Raymond Says:
    April 15th, 2012 at 5:29 am

    Hi Noble Samuari,

    I have watched most of the videos related to Market Samuari and internet marketing (I'm a paid member and am glad I purchased this absolutely fantastic product). You guys/gals have done a suburb job of explaining internet marketing from beginning to end.. I see so many more ways you guys could expand it's capabilities to shorten the time it take to put together a campaign. I would be willing to pay for add-ons to this already fantastic product....
    Great Job Guys,
    Ray

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