Introduction to the Promotion Module

Video Transcript

Many people get frustrated when they optimize their website’s content only to find that it doesn’t make a great deal of difference to their search engine rankings.

The truth is that there is only so much that you can do with on-page optimization.

If you’re really serious about achieving top search engine rankings then you must make developing your link network a major priority.

Creating Legitimate Backlinks

In this video I’ll show you how to use the promotion module in Market Samurai to find good opportunities to create legitimate back links to your website.

Strategies

Specifically, the three strategies we’ll be looking at in this video are:

(1) Finding relevant blogs to post genuine comments on
(2) Finding relevant forums to participate in
(3) Finding Web 2.0 pages to post comments on

Whether it’s a blog, a forum or a Web 2.0 page, the strategy is basically the same.

Find an Appropriate Article Online

First you find an article online that is relevant to your website.

Add a Comment to the Article

Next you choose to add a comment to the article.

Type Comment

To do this, you first type in an appropriate comment.

Enter Your Name

Next you enter your name and title including keywords if appropriate

Enter Email Address

You then enter your email address

Enter your Web site URL

And finally, you enter your web site URL .

Post Comment

When you post your comment, you will create a link that points back to your website. This is called a backlink

This backlink can provide you with traffic and potentially help improve your ranking in the search engines.

So let’s head over to Market Samurai to find out how we can find opportunities for creating backlinks.

Promotion Module

To get started I’ll just come down here and click the ‘Promotion’ icon.

Keyword Example

Now you’ll notice that I’m currently using my keyword ‘piano for beginners’ to look for backlinking opportunities.

Finding Blogs

The first thing I’m going to look for are blogs that I might be able to read and make comments on.

There are a number of options available here. I can choose the google blog search option, and I can also elect to search specifically for Wordpress blogs.

And down here I have access to two databases containing sites that often support follow links so I’ll include them as well.

Find Backlinks

Now all I have to do is come over here and click the ‘Find Backlinks’ button.

Results

Market Samurai now goes out and finds blogs which are related to my keyword ‘piano for beginners’.

Analyze Site

If I want to analyse a site in more detail, all I have to do is come down here and can click the ‘Analyze’ button.

Page Data

And for this particular website, I can see that this site does not support follow links, however it does support pingbacks.

I can also see that the page rank of the website is 0 and currently it has 0 back links.

View Site

If I want to visit a particular blog that sounds like it might be relevant, all you have to do is come over here and click the title.

Browse Site

Market Samurai will then open up a new window and display the website.

I can then review the blog and if i have something to say that is relevant I can leave a comment and depending on how the site is set up, I might be able to include the URL of my website.

Comment Etiquette

The simple rule for leaving comments on someone else’s blog is that you should alway try and add genuine value to their site.

So instead of writing a comment that is simply an excuse to try and get a link, take the time to write a comment that adds a useful insight to their blog post.

Basically, the better the quality of your comment the more notice you’ll receive from the readers of the blog.

Close Browser

Once you’ve entered your comment you can just come up here and click this button to close the window.

Web 2.0 Sites

Now in addition to finding blogs to post comments on, I can also look for Web 2.0 sites such as Squidoo lenses, Hubpages, weebly.com, scribd and even yahoo answers.

Uncheck Original Search Options

So first of all, let me uncheck these boxes...

Select Web 2.0 Search Criteria

...and now I’m going to look for some Squidoo lenses that are related to ‘piano for beginners’.

Find Backlinks

I’ll just select this check box and then come over here and once again click the ‘Find Backlinks’ button.

Analyse All

Now if I want to analyse all of these lenses, all I have to do is come down here and click the ‘Analyse All’ button.

Sort Data

And to sort these lenses by their page rank or number of backlinks, all I have to do is click on the appropriate column header.

No Follow

Now you might notice that all links from Squidoo make use of the ‘No Follow’ attribute which Google introduced as a way to reduce comment spamming.

This means that you probably won’t enhance your page rank by getting links from these pages, however, it is still worth making appropriate comments on these Web 2.0 sites because when you make a good comment, people might click on your link and visit your website, so it can be a valuable source of additional traffic.

Explore Lenses

So the process of exploring our Squidoo lenses is the same as it was for blogs. I simply click on a link and then I can explore the Squidoo lens and make a comment if it’s appropriate.

Close Browser

When I’m done, I just close this window and return to Market Samurai.

Forum Search

And the final option over here is the Forum search. If I wanted to find a list of forums that are related to my keyword phrase, all I have to do choose one or more of these options which relate to different types of forum. For this example I’m going to use the Google Forum search.

Find Backlinks

So once again, I’ll just come down here and click the Find Backlinks button.

Sort Data

I can then analyze these forums and sort them by page rank.

Browse Forum

Then to visit the forums I just come over here and click on this link.

Forum Comments

In order to make a comment in a forum, you’ll usually have to register and then you may or may not be allowed to include a link to your website in your signature. That all depends on the rules of the forum.

If you are allowed to include your website address in your signature, the best way to create forum backlinks is to genuinely participate in the forum community - And remember to always try and add genuine value.

Conclusion

So as you can see, Market Samurai makes it extremely easy to find blogs, forums and web 2.0 sites on which you can leave comments and thereby create backlinks to your own website.

9 Responses to "Introduction to the Promotion Module"

  1. Jon Says:
    May 6th, 2010 at 11:59 pm

    Awesome! You don't stop impressing me. This was just what I was looking for. Thanks!

  2. Merlyn Says:
    May 27th, 2010 at 3:13 pm

    Thank you. Am happy that Market Samurai makes it easy for us to find blogs, forums and web 2.0 sites with just a click on the mouse. Certainly helps with getting getting good ranking on Google.

  3. Jon (from Norway) Says:
    June 29th, 2010 at 9:19 pm

    Yes, this video was very helpful for me. Thank you so much.

  4. oxybrian Says:
    November 18th, 2010 at 8:24 am

    I liked the information but found it did not address posting comments on a google blog which requires you to be logged in while posting a comment. Does this mean I must create blog myself? Wordpress did the same thing. So I am a little confused. Also how does one create an anchor text on the blog comment box. That would have been useful as well. tks for all you do.

  5. Safe Homes Says:
    April 2nd, 2011 at 12:20 pm

    This is great software. I can already tell it is easy to use and saves me a ton of time in looking for good backlinks. Thanks

  6. Nerio Capovilla Says:
    May 29th, 2011 at 8:57 pm

    Thanks for all the videos and your support.
    A very powerful piece of software

  7. Bernard Says:
    July 18th, 2011 at 9:59 pm

    This certainly takes hours of surfing out of the equation.

  8. Robert - Acne Surgery Expert Says:
    August 17th, 2011 at 8:42 am

    Awesome. These are useful building back link tips for beginer like me. I think with your method, i can build good back link for my website.

  9. Bob Howell Says:
    March 17th, 2013 at 10:26 pm

    GREAT Video! It helped me to solve the intimidation of finding back links.

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