Introduction to the Publish Content Module

Video Transcript

One of the most challenging parts of Internet Marketing is creating and publishing high quality content.

In fact, your ability to create and publish good content consistently can be the difference between the success or failure of your online business.

What is Good Quality Content?

As a business owner, it’s important to understand that ‘good quality’ content means more than simply writing articles that people enjoy reading.

From a marketing perspective, good quality content has the following features:

First of all it is engaging and interesting for your readers, but it also targets specific keywords, and in doing so it helps you to generate organic traffic to your website.

In This Video

In this video I’d like to share with you an end-to-end process for creating and publishing high quality content using Market Samurai.

Specifically we’ll be looking at:

- How to choose a topic
- How to conduct research for that topic
- How to write your article
- How to publish your article

Once you understand how this process works you will be able to make full use of the powerful features within Market Samurai.

How Most People Start

When most people sit down to write an article for their blog or website, they begin by asking themselves the question:

“What shall I write about?”

A Better Way To Start

However, a much better question to ask yourself is:

“What do the people in my niche want to read about?”

The best way to answer this question is to do some keyword research before you begin writing your article.

Let’s take a look at an example so that you can see exactly what I mean.

Create New Project

For this example, I’m going to use a blog in the digital photography niche.

I’ll get started by creating a New Project...

Enter Seed Keyword

... and I’ll enter ‘digital photography’ as my seed keyword.

Access the Keyword Research Module

Next I’m going to go to the keyword research module...

Generate Keywords

...and click the ‘Generate Keywords’ button.

Analyze Keywords

Market Samurai will then generate a list of keywords related to my seed keyword digital photography.

When I get this list of keywords, I’ll come down here and click the ‘Analyze Keywords’ button.

SEO Traffic Filter

At the top of the screen I’ll now add some keyword filters. If you need more information about these filters, please watch the keyword research videos in the Noble Samurai dojo.

I’ll begin by adding an SEO traffic filter of 80...

Phrase to Broad Match Ratio Filter

...and a PBR filter of 15.

Analyze Keywords

Then I’ll click the ‘Analyze Keywords’ button to obtain my SEOC and SEOV data.

SEOC Filter

I can then add a SEOC filter of 30000...

SEOV Filter

... and an SEOV filter of 30.

Reduce Active Keywords

This reduces my list of active keywords to just 6.

One way to think of this list is to see it as a list of potential article topics.

Change Filters

Once you’ve exhausted this initial list of topics, you can find more potential article topics by decreasing your SEO Traffic filter and simultaneously increasing your SEOC filter.

For example, once I’ve written articles to target each of these keyword phrases, I might reduce my SEOT filter to 50 and also increase my SEOC filter to 50000.

Additional Article Topic Ideas

As you can see this gives me a lot more article topics to consider.

Select Article Topic

For now, lets start at the top of the list and make the decision that we’re going to write an article to specifically target the keyword ‘digital photography lighting’.

To begin, I’m going to click on this key icon to create a new tab containing my target keyword.

Focus on Target Keyword

So now, I’ll just come up here and click on this tab.

Access Find Content Module

Having identified a topic that people are actually interested in reading about, its time to move to the next step of the process which is to conduct research for the new article we want to write.

To do this, all I have to do is click the Find Content icon.

Select Content Sources

And here I have access to an incredibly powerful research tool.

To conduct the research for my article on digital photography lighting, all I have to do is select the content sources I’m interested in.

For this example I’ll click Ezine Articles, Google Blog Search, Youtube videos, Scribd Documents and Yahoo Answers.

Find Content

Then all I have to do is come across and click the ‘Find Content’ button.

Market Samurai Finds Content

As you can see, Market Samurai has found 44 articles relating to digital photography lighting from the sources I selected.

Analyze Content

To analyze these articles, I’ll just come down here and click the ‘Analyze All’ button.

Sort Articles

This allows me to sort my results by phrase count, index count, page rank, number of backlinks or age.

For this example, I’m going to sort my results by backlinks.

Read Articles and Watch Videos

I can now spend a bit of time watching videos and reading articles that are specifically relevant to my keyword ‘digital photography lighting’.

As you conduct your research you should be looking for an idea that gives you an ‘Aha’ experience.

Whenever you find yourself thinking, “Oh - I never knew that!”, you’ve probably found an idea that can form the basis on an article.

For example while doing my research into digital photography lighting, I came across an article that mentioned using a flash fill.

Reading this article gave me the idea to write a step-by-step blog post on how to use your digital camera’s flash to take pictures in bright light.

Access Publish Content Module

To write my article, all I have to do is go across and click the Publish Content icon in the navigation bar.

Create New Document

And to get started I’ll just come up here and click the ‘New Document’ icon.

Create Article Title

Now the first thing I’ll do is come up with a new heading for my article.

I’ll call it: Digital Photography Lighting - How to use Flash Fill

You’ll notice that I’ve included the key-phrase I’m targeting in the title of my blog post.

Write Article

Now it’s time to write my article.

Having identified a good idea using the Find Content module, all I have to do is describe and expand upon that idea in my own words.

So I’ll just pause this video for a moment while I write my own article.

Article

There we go, I’ve just written a quick article that illustrates the importance of using a flash when taking a photo against strong backlight.

Formating Options

At the top of the editor you’ll find a number of common formatting options including bold, italic and underline. There’s options for bulleted and numbered lists, some paragraph options, text color options. There’s also options for creating links and adding images.

Insert Image

For example, to add an image to my article, all I have to do is click the ‘Insert Image’ icon.

Select Image

I can then find an image on my computer and click the ‘Select’ button.

Publish Article

To publish my finished article, all I have to do is click the ‘Publish’ button.

Enter Details of Blog

In this example, I’m going to use a Wordpress blog.

To set up my blog in Market Samurai all I have to do is fill in these fields.

Account Name

In the Account Name field I’ll enter a name for my blog that I’ll easily recognize. For example - ‘My Photo Blog’.

Blog URL

In the next field I enter the Blog URL which in this case is http://www.digitalphotosecrets.com.

Username and Password

I then enter my username and my password.

Add Account

When I’m done I can just click the ‘Add account’ button.

Account Added

In the future I’ll just be able to select ‘My Photo Blog’ from this drop down box.

Publishing Options - Article Type

Now that I have set up my account, I can go ahead and publish my article.

The options I have here allow me to publish my article as a blog post or as a new page on my website.

Publishing Options - Post Timing

I can also choose to publish my article immediately or at a later date.

Publishing Options - Categories

In this section I can choose a category for my article.

This test website just has the one category so I’ll go ahead and click this checkbox.

Publishing Options - Image Upload

I can also choose where I want my image to be placed.

I can either upload them to my blog account, upload them to a different account such as Flickr or remotely link to the images from their current location.

Generally speaking, you’ll usually either upload them to your blog account or an account such as Flickr.

For this example I’ll choose to upload the image to my blog.

Publishing Options - Add to Rank Tracker

I can also choose to add my new blog post to rank tracker if I want to.

Publish Article

For now, I’m just going to come down here and click the ‘Publish New Article’ button.

View Article

And that’s all there is to it. My article has now been successfully published to my blog.

To view the article, all I have to do is click this link.

Finished Blog

And here’s my finished post that has been published to my blog.

Summary

So let’s just recap what we’ve covered in this video.

Instead of asking “What shall I want to write about?” we began with the much more important question, “What do the members of my niche want to read about?”

Identify Article Topic Using the Keyword Research Module

In order to answer this question, we used the Keyword Research module and identified a specific target keyword, namely ‘digital photography lighting’.

Conduct Research Using the Find Content Module

We then used the Find Content module to research our topic and identify an idea to write about.

Write and Publish Article Using the Publish Content Module

Finally, we wrote our article in the Publish Content module and published it to our blog with just a few clicks of our mouse.

Key Advantages

The key advantages of this process are that you will always be producing content that your market wants to read, and each article you write will be targeting specific keywords, which over time will help to increase the levels of organic traffic to your website.

13 Responses to "Introduction to the Publish Content Module"

  1. Jer Says:
    August 7th, 2010 at 11:10 am

    Question: How do you publish the content to the blog? Email? Or What?

    Do you have to set up anything in the blog to receive this way of publishing? Such as email? Because I do not know how to set that up.

    Settings > Writing Settings > Remote Publish & Post via e-mail. What settings do I need to set in there?

    Your video did not cover this. Please explain.

    Thank you.

  2. Jer Says:
    August 7th, 2010 at 11:10 am

    Question: How do you publish the content to the blog? Email? Or What?

    Do you have to set up anything in the blog to receive this way of publishing? Such as email? Because I do not know how to set that up.

    Settings > Writing Settings > Remote Publish & Post via e-mail. What settings do I need to set in there?

    Your video did not cover this. Please explain.

    Thank you.

  3. Mike L. Murphy Says:
    September 2nd, 2010 at 4:44 pm

    This is so awesome! My head is spinning at how much time this is going to save me. Thanks!

  4. Deborah Chikura Says:
    September 6th, 2010 at 6:23 am

    Wow,thank you this is my breakthrough

  5. reggie Says:
    March 23rd, 2011 at 7:16 pm

    i spent so much money on crap that didn\'t have any substance until i stumbled on market samurai.

    Thanks, you have made my day.

  6. Darcy Says:
    March 24th, 2011 at 1:09 am

    What are the advantages or disadvantages to publishing articles for ezine articles or other article directories as opposed to publishing on your website or wordpress blog?

  7. Eduard Taipov Says:
    May 9th, 2011 at 11:25 pm

    Да уж потрясающая программа все в одном. Экономия денег и времени.

  8. Ashley Porter Says:
    August 16th, 2011 at 9:57 am

    Great tutorial...I am always impressed by the organization and ease of your trainings!

  9. Dr. Anthony Says:
    August 18th, 2011 at 4:13 pm

    @Jer RE: Publishing

    It publishes to your Wordpress site via XML-RPC.

    You will be prompted for the details when you try to publish.

    Otherwise you can 'save as HTML' and paste into your blog.

  10. Dr. Anthony Says:
    August 18th, 2011 at 4:15 pm

    @Darcy RE: Article Directory vs Blog

    Ideally you want a combination of both. Article Directories will get links to your site which will help boost rankings while regular updates to your own site also boosts your chances of doing well in the SERPs.

  11. Originalbaby-productos para bebé Says:
    November 15th, 2011 at 6:44 am

    Is a good program, it will be better if you do it in spanish, there are a lot people in Spain interesting in your program.

  12. Stuart Says:
    August 31st, 2012 at 1:43 am

    You guys are blowing me away with what this product does. Wow.

  13. Bob Howell Says:
    March 17th, 2013 at 2:18 pm

    This info keeps me up at night. It is more than I expected.

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