Introduction to the Publish Content Module
One of the most challenging parts of Internet Marketing is creating and publishing high quality content.
In fact, your ability to create and publish good content consistently can be the difference between the success or failure of your online business.
What is Good Quality Content?
As a business owner, it’s important to understand that ‘good quality’ content means more than simply writing articles that people enjoy reading.
From a marketing perspective, good quality content has the following features:
First of all it is engaging and interesting for your readers, but it also targets specific keywords, and in doing so it helps you to generate organic traffic to your website.
In This Video
In this video I’d like to share with you an end-to-end process for creating and publishing high quality content using Market Samurai.
Specifically we’ll be looking at:
- How to choose a topic
- How to conduct research for that topic
- How to write your article
- How to publish your article
Once you understand how this process works you will be able to make full use of the powerful features within Market Samurai.
How Most People Start
When most people sit down to write an article for their blog or website, they begin by asking themselves the question:
“What shall I write about?”
A Better Way To Start
However, a much better question to ask yourself is:
“What do the people in my niche want to read about?”
The best way to answer this question is to do some keyword research before you begin writing your article.
Let’s take a look at an example so that you can see exactly what I mean.
Create New Project
For this example, I’m going to use a blog in the digital photography niche.
I’ll get started by creating a New Project...
Enter Seed Keyword
... and I’ll enter ‘digital photography’ as my seed keyword.
Access the Keyword Research Module
Next I’m going to go to the keyword research module...
...and click the ‘Generate Keywords’ button.
Market Samurai will then generate a list of keywords related to my seed keyword digital photography.
When I get this list of keywords, I’ll come down here and click the ‘Analyze Keywords’ button.
SEO Traffic Filter
At the top of the screen I’ll now add some keyword filters. If you need more information about these filters, please watch the keyword research videos in the Noble Samurai dojo.
I’ll begin by adding an SEO traffic filter of 80...
Phrase to Broad Match Ratio Filter
...and a PBR filter of 15.
Then I’ll click the ‘Analyze Keywords’ button to obtain my SEOC and SEOV data.
I can then add a SEOC filter of 30000...
... and an SEOV filter of 30.
Reduce Active Keywords
This reduces my list of active keywords to just 6.
One way to think of this list is to see it as a list of potential article topics.
Once you’ve exhausted this initial list of topics, you can find more potential article topics by decreasing your SEO Traffic filter and simultaneously increasing your SEOC filter.
For example, once I’ve written articles to target each of these keyword phrases, I might reduce my SEOT filter to 50 and also increase my SEOC filter to 50000.
Additional Article Topic Ideas
As you can see this gives me a lot more article topics to consider.
Select Article Topic
For now, lets start at the top of the list and make the decision that we’re going to write an article to specifically target the keyword ‘digital photography lighting’.
To begin, I’m going to click on this key icon to create a new tab containing my target keyword.
Focus on Target Keyword
So now, I’ll just come up here and click on this tab.
Access Find Content Module
Having identified a topic that people are actually interested in reading about, its time to move to the next step of the process which is to conduct research for the new article we want to write.
To do this, all I have to do is click the Find Content icon.
Select Content Sources
And here I have access to an incredibly powerful research tool.
To conduct the research for my article on digital photography lighting, all I have to do is select the content sources I’m interested in.
For this example I’ll click Ezine Articles, Google Blog Search, Youtube videos, Scribd Documents and Yahoo Answers.
Then all I have to do is come across and click the ‘Find Content’ button.
Market Samurai Finds Content
As you can see, Market Samurai has found 44 articles relating to digital photography lighting from the sources I selected.
To analyze these articles, I’ll just come down here and click the ‘Analyze All’ button.
This allows me to sort my results by phrase count, index count, page rank, number of backlinks or age.
For this example, I’m going to sort my results by backlinks.
Read Articles and Watch Videos
I can now spend a bit of time watching videos and reading articles that are specifically relevant to my keyword ‘digital photography lighting’.
As you conduct your research you should be looking for an idea that gives you an ‘Aha’ experience.
Whenever you find yourself thinking, “Oh - I never knew that!”, you’ve probably found an idea that can form the basis on an article.
For example while doing my research into digital photography lighting, I came across an article that mentioned using a flash fill.
Reading this article gave me the idea to write a step-by-step blog post on how to use your digital camera’s flash to take pictures in bright light.
Access Publish Content Module
To write my article, all I have to do is go across and click the Publish Content icon in the navigation bar.
Create New Document
And to get started I’ll just come up here and click the ‘New Document’ icon.
Create Article Title
Now the first thing I’ll do is come up with a new heading for my article.
I’ll call it: Digital Photography Lighting - How to use Flash Fill
You’ll notice that I’ve included the key-phrase I’m targeting in the title of my blog post.
Now it’s time to write my article.
Having identified a good idea using the Find Content module, all I have to do is describe and expand upon that idea in my own words.
So I’ll just pause this video for a moment while I write my own article.
There we go, I’ve just written a quick article that illustrates the importance of using a flash when taking a photo against strong backlight.
At the top of the editor you’ll find a number of common formatting options including bold, italic and underline. There’s options for bulleted and numbered lists, some paragraph options, text color options. There’s also options for creating links and adding images.
For example, to add an image to my article, all I have to do is click the ‘Insert Image’ icon.
I can then find an image on my computer and click the ‘Select’ button.
To publish my finished article, all I have to do is click the ‘Publish’ button.
Enter Details of Blog
In this example, I’m going to use a Wordpress blog.
To set up my blog in Market Samurai all I have to do is fill in these fields.
In the Account Name field I’ll enter a name for my blog that I’ll easily recognize. For example - ‘My Photo Blog’.
In the next field I enter the Blog URL which in this case is http://www.digitalphotosecrets.com.
Username and Password
I then enter my username and my password.
When I’m done I can just click the ‘Add account’ button.
In the future I’ll just be able to select ‘My Photo Blog’ from this drop down box.
Publishing Options - Article Type
Now that I have set up my account, I can go ahead and publish my article.
The options I have here allow me to publish my article as a blog post or as a new page on my website.
Publishing Options - Post Timing
I can also choose to publish my article immediately or at a later date.
Publishing Options - Categories
In this section I can choose a category for my article.
This test website just has the one category so I’ll go ahead and click this checkbox.
Publishing Options - Image Upload
I can also choose where I want my image to be placed.
I can either upload them to my blog account, upload them to a different account such as Flickr or remotely link to the images from their current location.
Generally speaking, you’ll usually either upload them to your blog account or an account such as Flickr.
For this example I’ll choose to upload the image to my blog.
Publishing Options - Add to Rank Tracker
I can also choose to add my new blog post to rank tracker if I want to.
For now, I’m just going to come down here and click the ‘Publish New Article’ button.
And that’s all there is to it. My article has now been successfully published to my blog.
To view the article, all I have to do is click this link.
And here’s my finished post that has been published to my blog.
So let’s just recap what we’ve covered in this video.
Instead of asking “What shall I want to write about?” we began with the much more important question, “What do the members of my niche want to read about?”
Identify Article Topic Using the Keyword Research Module
In order to answer this question, we used the Keyword Research module and identified a specific target keyword, namely ‘digital photography lighting’.
Conduct Research Using the Find Content Module
We then used the Find Content module to research our topic and identify an idea to write about.
Write and Publish Article Using the Publish Content Module
Finally, we wrote our article in the Publish Content module and published it to our blog with just a few clicks of our mouse.
The key advantages of this process are that you will always be producing content that your market wants to read, and each article you write will be targeting specific keywords, which over time will help to increase the levels of organic traffic to your website.