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When you’re using Market Samurai, continually applying the same filters to your keywords can be repetitive and time-consuming.

To make it easier to apply a set of filters to your keyword list, we added the idea of Presets to Market Samurai.

A Preset is a specific set of filter values that you can apply to your keywords in the Keyword Research module with just a single click of your mouse.

The software comes with a number of default presets which we've found to be useful for keyword research.

You can also create and save your own presets if you prefer to filter your keywords using your own criteria.

In this video:

    •    We'll look at how you can streamline the keyword research process using "presets", and
    •    How you can modify them to suit the needs of your website as it grows.

To begin, I'll open a new project.

Enter the seed keyword "flower pots" .

Click the "create" button.

And then go to the keyword research module.

To get my keyword list, I'll just click the 'Generate Keywords' button as usual.

Market Samurai then returns my list of keyword suggestions.

And I can click the "Keyword Analysis" button down here to move to the next step.

On this screen the first thing to take notice of is that Market Samurai has automatically applied a Preset filter called the Golden Rules.

This preset is made up of the traffic, competition and value filters discussed in the four Golden Rules videos.

I can see here that some of my keywords have already been filtered out in line with these values.

I can also see that some of the columns are still blank. This is because not all the data has been fetched yet.

To fetch the rest of the data, I need to click the 'Analyze Keywords' button, here.

Market Samurai then retrieves the additional data I need and filters the rest of the list of keywords according to the  'Golden Rules' preset.

What's left over is a refined list of the most promising keywords from the original set.

I can go on to research these keywords more thoroughly in other modules such as SEO Competition, or I can use them as seed keywords in new Keyword Research tabs to further explore the niche.

It is important to note that the Golden Rules presets may not be ideal for every market niche.

They're a good starting point, but you can adjust the filter values to suit your own situation as needed.

Now let’s fast track a few months and assume that I have created a keyword optimized website around the “flower pots” niche.

Let's also assume that the links and content that I’ve been creating have improved my websites rank and authority in Google.

With this new rank and authority, I now have the capacity to compete for more competitive keywords that were previously out of my reach.

So let’s create a new preset that reflects the type of keywords I now want to target.

For this example I’ll use the “Golden Rules” preset as a starting point.

Up here you can see that when the “Golden Rules” preset is selected, most of the keywords have been filtered out (1), and only a few keywords are still displayed (2).

I can see some of the keywords which were filtered out by the initial settings by raising the value of the SEOC filter.

You’ll then see down here that the number of active keywords has increased, giving me extra keywords to target.

To see these extra keywords I can click the SEOC column header twice to sort the results by the highest value to the lowest SEOC, and I can see the new keywords.

As you can see, the keyword “plastic flower pot” has an SEOC value which caused it to fall outside the scope of the Golden Rules preset.

However this could be a good keyword to target now that my website has a better rank and more authority.

You’ll also notice that up here in the preset drop down box that the Golden Rules Preset has a star next to it.

This just means that the values have been modified from the original preset.

If I want to discard this change to the settings and return to the original preset, all I have to do is click this button and all the changes will be removed.

Or I can click this button to save the modified preset as a new one. So I’ll just do this now.

You'll then see a dialog box with 2 options:

    1) You can save this as a new preset, or
    2) You can overwrite an existing preset

Because I began with a system preset I’ll need to create a new one.

This is because a system preset can not overwritten.

So I’ll just enter a new name (1), and then click the save button (2).

Market Samurai then shows me that I’m using my new preset up here.

I can also switch between saved and system presets anytime I want.

If I no longer wish to keep a preset I can simply click this ‘X’ button and the preset will be deleted.

Or If I want change this preset again, I can make the change...

Click the save preset button...

Select ‘overwrite existing preset’...

And click 'save'.

Market Samurai will now automatically remember this preset and apply it to the next list of keywords that I investigate.

You can also remove these filters all together just by selecting the “No filters” preset.

Doing this will show you a complete un-filtered list containing all of your keywords.

So just to recap:

    •    Presets are a fast an easy way to filter your keywords.
    •    The default preset is "Golden Rules" 
    •    You can create, edit, and delete your own custom presets
    •    System presets such as the "Golden Rules" and “No Filters” presets cannot be over-written or deleted. And,
    •    As your website grows in authority, you can adjust your presets to target more competitive keywords.