Introduction to Keyword Research


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NOTE: Google has released a new Keyword Planner Tool.  We have released an update to Market Samurai which is compatible with this tool.

There are a few minor changes in Keyword Analysis, but most of the basics will remain the same.  We are preparing updated tutorial videos and should have them available very shortly!

Video Transcript

In this video we'll be looking at a number of important concepts related to keyword research.

Definition of a market

When you first start exploring the world of Internet marketing, you’ll often hear people talking about different online markets.

The best definition of a market is that it is a community of people who share a common interest in a particular subject or activity.

Often this community has its own language made up of terms and acronyms that only make sense to other members of the community.

The easiest way to understand this view of a market is to take a look at some examples:

Example #1

The ‘Brides to be market’ is made up of women who are currently planning a wedding.

Their area of interest is of course - weddings.

Some examples of the language that is used by members of this market include:

FH - which is an abbreviation for future husband

FMIL - which stands for future mother in law, and…

MOH - which stands for Maid or Matron of honor

Example #2

The next example we’ll look at is the online gaming market which is made up of people who enjoy playing computer games with others using the Internet.

For example their area of interest might be playing World of Warcraft which is a popular multiplayer game.

And some examples of the language that is specific to this market include: A Zerg Rush, AOE, and Squishy.

Example #3

Finally lets look at the Golfers market

Their area of interest is of course golf, and some examples of their community specific language include:

Texas Wedge, Mid-Marshie and Apron

Once you understand this concept of a market as a community with its own internal language, you’ll quickly realize that there are hundreds and thousands of different markets out there waiting to be explored.

Now let’s move on and take a look at the concept of niches.

Definition of a niche

Within every market you’ll find multiple niches.

A niche is a subset of a market that relates to a specific topic. The easiest way to understand the distinction between a market and a niche is to take a look at an example.

Example of niches

Members of the ‘Brides to be’ market will be interested in a wide range of topics that relate to weddings. These include:

(1) Wedding flowers

(2) Wedding rings

(3) Wedding photography

(4) Bombonieres

(5) Reception Venues

(6) Wedding dresses

Each of these topics can be thought of as a niche that will be of specific interest to members of the ‘Brides to be’ market.

Now lets take a look at keywords and how they relate to market niches.

Definition of keywords


For example, Sarah and Karen are both members of the ‘Brides to be’ market.

When Sarah sits down at her computer to explore the wedding photography niche, she enters the keyword phrase ‘Wedding Photo Ideas’. Google then returns a list of sites that contain tips for getting great wedding photos.

When Karen uses Google to explore the wedding photography niche she enters the keyword phrase 'Cool Wedding Photos’. Naturally she receives a different set of results to Sarah because her keyword phrase has a different focus.

The first thing to notice here is that Sarah and Karen are both exploring the same market niche, however, they generate a very different view of that niche based on the keyword phrase they enter into Google.

The role of keywords

A great way to think of keyword phrases is that each phrase is literally a KEY that unlocks a specific door to provide access to a market niche.

Value of keywords

The second important thing to note is that the number of people using each keyword phrase to explore a niche varies greatly.

For example,  when it comes to exploring the wedding photography niche, more people use the phrase 'wedding photo ideas' than the phrase 'cool wedding photos'.

This means that each keyword phrase has a value based on the number of people who are using it to access a particular niche.

The keyword phrase 'Wedding photo ideas' generates more traffic to the wedding photography niche than the phrase 'Cool Wedding photos'.

As a result, the phrase "Wedding photo ideas' is considered to be a more valuable keyword phrase than the phrase 'Cool Wedding photos'.

The Internet Eagles

Now that we've discussed online markets, market niches and the role of keywords, let's take a look at why these concepts are SO important in the real world.

A few years ago, the CEO of Noble Samurai Eugene Ware, myself and Ed Dale created the Internet Eagles project. For 12 months we worked with three complete beginners to help them create online businesses from scratch.

All three of them worked extremely hard to create their own eBooks and they all followed exactly the same marketing process.

However, the results they achieved varied dramatically.

Different markets, different results

The first Internet eagle instantly began earning thousands of dollars per month. The second internet eagle basically broke even and the final internet eagle lost money each and every month.

What we learnt from this experience is that when it comes to Internet marketing, success is not necessarily achieved by the person with the best product or the person who works the hardest.

In fact ‘It takes the same amount of time and effort to build an unsuccessful online business as it does to build a successful business’.

Success factors

The biggest factors that determine whether you succeed or fail are:

(1) The market you select

(2) The keywords you target

If you get these two factors right your online business may produce an income stream that can completely transform your life.

However if you get one of these factors wrong, you’ll probably join the large number of people who make little or no income online.

The difference between success and failure

In our experience, the main reason people fail is that they do not spend the time up front to do the market research necessary to check if their business idea is viable. Instead they rush in, select a random niche, target random keywords or worse - they don't target keywords at all and then they just hope for the best. This is usually a recipe for disaster.

The people who succeed online take a very different approach. They research markets carefully, they identify profitable niches. They target specific keywords and they follow a proven plan.

At Noble Samurai, we want you to be in this second group and our main focus is to develop the tools and the training that you’ll need to build a profitable online business.


In this lesson we looked at what online markets are and defined them as communities of people who share an interest in a particular area and who often have their own internal language.

We then saw that within each market there are many niches which relate to specific topics of interest to members of a market.

Next we looked at the role of keywords and found that they are the keys to unlocking a niche. We also saw that different keyword phrases have different values depending on the amount of traffic they generate.

And finally we discussed the importance of keywords and found that choosing the right market and targeting the right keywords are two of the biggest factors in determining the success or failure of your online business.

169 Responses to "Introduction to Keyword Research"

  1. Jerry Waxman Says:
    November 9th, 2009 at 7:46 pm

    Outstanding introduction.
    Outstanding lesson.
    Outstanding teaching.

  2. George Says:
    November 9th, 2009 at 9:27 pm

    Hi Anthony just read the transcript of the first of the new training videos and you have done a great job. Simple straight forward definitions of the different terms used puts everything in perspective. Thank you

  3. Kelvin Fox Says:
    November 10th, 2009 at 1:11 am

    This is one of the best intoductory guides i have seen on keyword research and what market niches really are. Great job!

  4. Georgina Says:
    November 10th, 2009 at 5:53 am

    Dear NOble Samurai (dear Everybody),

    Noble Samurai for me is a quality class (equals Mercedes among cars or something like that), with other words you are an etalon in the marketing field. (I am online now since more than a year and as a professional infohunter and quality seeker I am always honest).

    Long introduction, short content:

    Please do not offer translations because everybody knows that Google translations are very very bad (worse, but I do not want to use dirty words.)
    The software is even unable to make a difference between singular and plural. It is very bad in choosing the right words. Working with Google- translated text causes a lot of anger and stress.

    Thank you!


    professional German-Hungarian translator

  5. Andrew Finkelstein Says:
    November 10th, 2009 at 9:01 am

    Your introduction was a good as it gets. I now feel 100% confident I know and can explain what keywords are. Thanks you.

  6. Cliff Says:
    November 12th, 2009 at 8:42 am

    The quintessential company of customer service and fine products....

    You people are amazing. Thank you!

  7. Tim Says:
    November 12th, 2009 at 5:43 pm

    You were my favorite guy to listen to during the 30DC. Much love for Ed Dale but the Australian accent is a million times cooler.

    "Put another shrimp on the barbie!"

  8. Marilyn Martyn Says:
    November 13th, 2009 at 3:38 pm

    Thank you. A clear inciteful presentation.
    My overwhelm on this topic has decreased significantly.

  9. Reid Peterson Says:
    November 14th, 2009 at 11:37 am

    You put it so simply, but with tremendous precision! Thank you greatly. I will refer you to anyone I know who expresses interest in learning more about Internet Marketing.

  10. Sally-May Schinkel Says:
    November 16th, 2009 at 9:36 am

    Excellent presentation, I like the format of:-
    Explaining What we are going to learn,
    Explaining Why we need to know it
    Then explaining it
    Refresh/summarize at the end
    Also all the learning styles are covered
    Watch the video - which are nice & quick to load
    Read the PDF

    Very well thought out & presented.

    Thank You :-)

  11. Joe Says:
    November 17th, 2009 at 10:35 pm

    I appreciate the transcript. It is helpful since I am deaf. I am glad you listen and provide. The transcript also provide a benefical to different audience for different reason such as learning style or something like that.

    Keep up great works.

    Many thanks.


  12. Pedz Rodulfo Says:
    November 20th, 2009 at 11:28 am

    I have gone through a bunch of SEO tutorials and paid lessons. They all tell me that Keywords are important - but until now there was never an explanation on why & especially how to quantify "importance", "relevance" and "competition". Thanks for opening my eyes!

    Pedz Rodulfo

  13. Pavel Says:
    November 21st, 2009 at 2:51 pm

    That is the best explanation i have ever seen!

    thank you!

  14. Cliff Says:
    November 21st, 2009 at 9:54 pm

    I have a brain that i have to hammer info in again and again until it just knows it by that time i have lost interest and found somthing new. Your lessons because they have pictures are so easy for me to learn I know that might sound like i am stupid haha but just the way my brain works i will deffinatly be upgrading thanks

  15. Dr. Stuart Marmorstein Says:
    November 23rd, 2009 at 10:26 am

    My first website for my professional practice gradually started attracting people as I learned by trial and error. The new blog I'm creating should attract people much more quickly because of the great market understanding and keyword understanding your fine tutorial clearly delineates. Thanks!

  16. ryo Says:
    November 23rd, 2009 at 6:00 pm

    very good explanation, thanks

  17. chewie Says:
    November 23rd, 2009 at 7:26 pm

    Hi, i like to thanks you for your articles. I have watched all your videos and i have learnt a lot. Thanks.

  18. LJ Says:
    November 26th, 2009 at 5:00 am

    Great presentation. I'm a newbie to online marketing and greatly appreciate this video. Straight forward and to the point.

    Thank you.

  19. Ian Carter Says:
    November 28th, 2009 at 7:18 am

    This is a very clear presentation - idiot-proof, I'd say!

  20. Larry C. Says:
    December 4th, 2009 at 10:24 am

    I am enjoying this new training especialy because you can download it. The training is so valuable because it is put out by those of you who actualy built the software. I took the 30dc this year and actualy purchaced the tool last year. The one thing I see about the new training you are releasing is you are giving away more of the reasoning for the why you do things vs the 30 day challenge which only had a small amout of time to cover it in it's overall scheme. continue with this type of training. the gaps that this new training is filling in is very valuable in deed. As the 30 day challenge proceeds as it will every year I hope the companies that Ed chooses will improve the sucess of the tools they offer by offering additional training in there specific tools. way to go market samurai, I have a friend that is a member of world wide brands and he says your company is well known on there forums as a maker of quality tools for online business.

  21. rahmanhammed Says:
    December 8th, 2009 at 4:13 am

    Wow this is great work hope to finish it and come back keep it up

  22. Glessie Says:
    December 11th, 2009 at 2:39 am

    Thanks for a very plain and straight forward explanation given here. As one who has been trying to understand internet marketing it is now coming to light. You are one who can impart your stuff for others to understand. If I had gotten this so clear before I would be still at the beginning. Now I work towards my goal.

  23. nalliah S nathan Says:
    December 11th, 2009 at 5:05 pm

    well explained and for us it was easy to understand.
    deserves 5star

  24. Lizzy Says:
    December 16th, 2009 at 9:00 pm

    This is terrific training. I would recommend for anyone starting out. Filling in some gaps very nicely for me!

  25. pemasaran international Says:
    December 18th, 2009 at 1:56 pm

    sungguh luar biasa , terimkasih atas tutorialnya, mejadi semakin jelas dan gamblang

  26. Anthony Judge Says:
    December 27th, 2009 at 7:44 am

    Just started with the TRIAL. Excellent video tutorial. Cracking start!

  27. sha Says:
    December 28th, 2009 at 7:42 pm

    Informative. Thank You so much.

  28. John E. Says:
    December 29th, 2009 at 1:52 pm

    Dr. Anthony Fernando, thank you for your invitation to the Noble Samurai Dojo. I have learned the laser precision of your knowledge and key survival factors from the Introduction to Keyword Research. I strive to be worthy.

  29. Bob Says:
    January 2nd, 2010 at 2:49 am

    Great intro lesson. If the rest are similar--as I trust they are--you have created a lot of added value to your software product. I\'m pumped! :-)

  30. April Says:
    January 19th, 2010 at 1:05 pm

    This clarified so much. Very informative and the information was very well presented. Thank you! I can't wait to continue.

  31. Eric Schwager Says:
    January 23rd, 2010 at 7:16 pm

    thank you for laying it out so well!

    BTW you have a typo in the link to the pdf for this lesson - a "/" instead of a ".".

  32. Noel Guilaoro Says:
    January 27th, 2010 at 3:42 pm

    Excellent,semplice, clear and very understandable presentation.

  33. Alfredo Says:
    February 1st, 2010 at 5:48 am

    Just a great intro to understanding Niche business world

  34. Sara Says:
    February 17th, 2010 at 9:44 pm

    Fantastic video - so succinct, relevant and clear -many thanks!

  35. Brian Says:
    February 24th, 2010 at 2:29 pm

    Hey - this is the first time I have looked at your training area for a number of weeks. From this first look, you have made a huge leap ahead from what you offered previously. Congratulations!

  36. Andre Says:
    February 27th, 2010 at 4:41 am

    This is so good!
    You couldn't have made it clearer. I'm just so disgusted that I didn't start with this type of training when I first ventured into internet marketing a year ago. This stuff is the true starting point, the first most fundamental things to get right before doing ANYTHING else.
    Thank you so much

    Now I understand...

  37. Rasul Says:
    March 23rd, 2010 at 2:24 pm

    This was awesome. Very simple, but powerful. Without knowing it, I realized that the Keywords you pick are critical. Thanks for confirming what I found out through experience.

  38. Brent Rangen Says:
    April 1st, 2010 at 1:57 am

    Very good tut! Easy to read and stay focused with the writing style and images.

    Perhaps at some point you could make a tutorial on using Market Samurai on regular sites (not affiliate sites) like real estate, chiropractor, and other industries that have much vested interest in local search.

    Brent Rangen

  39. Barry Frank Says:
    April 9th, 2010 at 7:00 am

    I'm quite impressed
    I believe this program has the ability to take me to another planet financially.

    Thank you,

  40. Steve Moss Says:
    April 25th, 2010 at 2:57 pm

    I'm a web application programmer of some 10 years and new to the actual business of the internet. Really appreciate the work you've done and the excellent presentation of that work. This is perfect for an analyst type like me that wants to do the research necessary before 'pulling the trigger' on an online venture.

  41. Maria Eves Says:
    May 6th, 2010 at 1:17 pm

    This is AN amazinG TOOL. One of the best Iv come across. Very detailed, easy to follow, clear and precise!

    Many Blessings

  42. Tony Thomas Says:
    May 7th, 2010 at 3:21 am

    Very easily understood and follow.

    One of the many reasons I love your products and company!

  43. Joanna Dabrowska of getaheadconsulting Says:
    May 17th, 2010 at 8:46 pm

    excellent material and very well presented.... I bought Market Samurai a few months ago, but I hav not seen the videos. The interface is intuitive enough to get buy, but you get the the full understanting of the power of this tool only after viewing the videos. Well done guys!

  44. Iris Says:
    June 7th, 2010 at 10:08 am

    The video is good, but a little high level for newie business owners who might want to use market samurai.

  45. James Says:
    June 12th, 2010 at 4:38 am

    I found this introduction to be very clear and informative. If this presentation format sustains the same high level of delivery I will find it well worth watching and hope to learn a lot from it.

  46. Tess Robinson Says:
    June 13th, 2010 at 9:03 am

    This is absolutely excellent keywork information. I will enjoy promoting this as an affiliate as it really does make a difference to an online biz. Great stuff

  47. Thato Says:
    June 14th, 2010 at 9:55 pm

    Even I could understand this lesson. The reason: it was
    well presented and easy to follow. Well done guys!!

  48. Harshal Bharambe Says:
    June 26th, 2010 at 5:12 pm

    Very good tool... never seen before

  49. Richard Says:
    June 27th, 2010 at 6:23 pm

    Great video, well done , in the back of my mind I knew communities speak there own language. I have played golf, motorcycle rider, pilot training etc, I see what you mean about local speak. I understand this concept about niches and markets. Thanks

  50. Jerry Nielsen Says:
    July 1st, 2010 at 5:04 am

    Hands down one of the most succinct and on target explanations of keywords I have seen. Can't wait to complete this training.

    Jerry Nielsen - iMarketOnmac

  51. Ron NG Says:
    July 4th, 2010 at 6:18 pm

    Excellent presentation and very useful.


  52. Mike Wilson Says:
    July 12th, 2010 at 8:42 pm

    Just adding my kudos to the above.

    I am starting "The Challenge" today and thought I would get a little head start on the work.

    And with this I certainly did. Thank you. I look forward to learning from you.

  53. Dr. Marie Mastria Says:
    July 14th, 2010 at 12:00 am

    Having spent so much to get my site up, I find the thought of learning what to do and how to do it not only cost-effective, but necessary to my work with professionals entering this marketing zone.

    You certainly know about learning styles.
    Thank you,
    Dr. M

  54. Gilles Vitu Says:
    July 26th, 2010 at 2:16 pm

    Nice video... simple and easy to understand. When I started on the web, I wasn't looking carefully about this Keywords... Today I use relevant keywords everywhere: on my blogs, articles, webpages, videos, etc... This is the first step to achieve success online.

    There is 3 kind of person:
    1- the person who doesn't know about it (will never results)
    2- the person who knows and doesn't do anything (will never results)
    3- the person who knows and use them (will always get good results)

    And the secret to get very fast results is to use Software that do all the work for you (Samurai).

    Thanks a lot.

    Gilles Vitu

  55. Phill G. Deal Says:
    July 29th, 2010 at 6:28 am

    This is bar none the most overlooked necessity when people start an online venture. For a long time I had not even touched the subject & had no idea how hard I was working building my biz on an island where no ships sailed by.

    Thanks fellas!

  56. Victor McPherson Says:
    August 6th, 2010 at 10:04 pm

    For the first time ever I think I am begining to get a true understang of what internet marketing is about. This jargon free presentation, has demystified what so many internet marketing courses have managed to confuse. Thanks guys.

  57. Todd B Says:
    August 17th, 2010 at 1:40 am

    Thank you for creating straightforward and practical training videos. For a long time I did not have a website because I was intimidated by the complexity and felt it was for the "experts." What a poor excuse! Thanks for de-mystifying the subject.


  58. Manny Montala Says:
    August 20th, 2010 at 1:04 am

    This is the I read this kind of tutorial about keyword research. Very unique approach and the lesson was straight forward. Why didn't I thought of those lingo in a certain niche can be considered as keywords too?

  59. Claude Belanger Says:
    September 7th, 2010 at 8:00 am

    Very well presented! The material is clear and easy to follow. I'm new to Market Samurai although I had heard about this quite some time ago. I'm convinced now that this program will help me achieve the success level I am looking for. Thank you so much!

  60. Martin sweeney Says:
    September 11th, 2010 at 4:32 am

    Great introduction. Looking forward to learning more.
    The Geared Co.

  61. Brian Flynn Says:
    September 21st, 2010 at 6:37 pm

    Excellent stuff...if the rest of your videos are as good as this then you have a superb educational tool!

  62. Dante Balmeo Jr Says:
    September 27th, 2010 at 9:42 pm

    Why is it that the guys OUT there could not simply explain things as clear as the way it has been clearly explained here? Well maybe because of experience.

  63. Douglas Bell Says:
    September 29th, 2010 at 2:59 am

    For the first time, I've actually learned some worthwhile things from a training video. I'm thoroughly impressed with the presentations/videos I've watched so far! Hopefully, this will get me some sales as I'm going to redo and confirm the keywords I'm presently using. Thanks again for the great tutorials!

  64. Marilyn Cameron Says:
    October 2nd, 2010 at 7:31 pm

    I am so new at anything to do with the internet and online businesses, but so much what you say makes me realised how quickly we rushed into things. However with this tool I an sure we will have a better understanding of what we need to do.

  65. Neo Says:
    October 22nd, 2010 at 5:34 am

    This keyword research information literally made sense to me for the first time! At least I have a map now of how to get content on the internet. Superb!

  66. Goldy Says:
    October 23rd, 2010 at 11:18 pm

    Wow! Such a thorough explanation about Internet Marketing.. Right place to know the basics.:)

  67. Anthony Judge Says:
    November 7th, 2010 at 9:28 am

    Excellent content presented in a clear and concise manner. As good an explanation of the topic as I have ever heard or read.

  68. Aliyah Says:
    November 10th, 2010 at 9:05 am

    Very informative. Great job!!

  69. Veronica Says:
    November 17th, 2010 at 10:08 am

    I'm trying this tool out for the first time. I'm very old school when it comes to IM, so this is one of the few tools I'm actually using. This library of videos seem to be very well put together and I look forward to watching all of them. Thank you for putting the extra effort and time into your MS product, not only is the software beautifully done, the whole package is pure quality from what I can tell. Keep up the good work.


  70. Renan Says:
    December 1st, 2010 at 11:06 pm

    very nice concept!

  71. Julia Hayes Says:
    December 2nd, 2010 at 11:34 am

    I the rest of the videos are as clear as this first one I have hopes to get areal grasp on keyword and domain name research. Well scripted and presented - really enjoyed the clarity and ease with which it was presented.

  72. Michael Says:
    December 3rd, 2010 at 11:57 am

    Very easy to understand and a must delightful presentation. Awesome!

  73. Radislav Says:
    December 11th, 2010 at 4:01 am

    Never seen something better! Short and to the point. I will buy your program as soon as possible.

  74. Martin Walker Says:
    December 28th, 2010 at 3:57 pm

    I find the videos very informative but cannot seem to connect the dots. I get relevance, and high traffic and competitive; but...

    I would like to find 10 great keywords for a given website; "great" meaning enough traffic to make it worth the effort, and ones that have the greatest potential for converting.

    I have tried many times, but can't seem to come up with a list. With the default settings/filters it give me plenty, but as soon as I start analyzing and studying/selecting the best ones, I end up with either none or about 3.

    This seems like good software; but at this point I would be happy just to pay someone to find my keywords for me and then perhaps explain to me how and why they selected the ones they did.

    I don't mean to complain, but I am confused with this software...reviewing the videos one more time.

  75. Ronaldo Says:
    December 31st, 2010 at 7:28 am

    That´s the best class I had about Market Niche and Keywords.
    Very well explained and even a child can understand with this kind of explanation.
    Thanks a lot for helping people to understand better about this topic.

    Great job.

  76. Emmi Nagallo Says:
    January 11th, 2011 at 3:13 pm

    Very informative, eye opener and comprehensive.

  77. Dylan Says:
    January 14th, 2011 at 7:45 am

    Very targeted information, concise and eye-opening. This is absolutely a win/win product. Thanks yall!

  78. DL Lieberman Says:
    January 16th, 2011 at 8:53 am

    Finally, with your tutorialsI have the key to unlocking the massive fortune that can be made online. I suppose it is true: "When the student is ready, the teacher will appear"!

  79. Sophie Says:
    February 6th, 2011 at 4:19 am

    Top notch easy to follow presentation with excellent screenshots.
    Makes me confident that I will purchase the product if what I discover it is of the same quality.
    Applause !

  80. Ashok Says:
    February 8th, 2011 at 4:17 am

    Excellent article worth a lot.... thank you..

  81. Kim Says:
    February 11th, 2011 at 10:27 pm

    Absolutely first class intro.

    I bought this product months ago but I'm only now getting round to using it. To say I'm impressed with the vids I've watched so far is an understatement. Also loving that I can download them onto my ipad. Well done

  82. vinod Says:
    February 24th, 2011 at 12:56 am

    Great videos . great starting

  83. Emmanuel Says:
    February 25th, 2011 at 3:48 pm

    Your tools are superb. But you should have market samurai examinations and award certificates (Belts) to the top users.

    Thank you


  84. Navya Says:
    February 25th, 2011 at 9:23 pm

    This post is too good! You have explained from the basics of keyword like its definition and all. It should be really appreciable! The images you have used portrays the information more clearly..

    Thank You

  85. Mick Says:
    February 28th, 2011 at 4:49 am

    I didn't see the transcript before I left the previous comment. Please delete it :)

  86. ken Says:
    March 3rd, 2011 at 9:20 am

    The biggest problem is choosing the right nich then with added pressure by people like you to buy stopped them.

  87. EHAB Says:
    March 10th, 2011 at 11:11 pm


  88. Richard Poupart Says:
    March 11th, 2011 at 4:01 am

    If that was an example of the training it was beautifully presented and gives one an immediate feeling of confidence in the product. Many thanks

  89. George Says:
    March 12th, 2011 at 9:10 pm

    Great easy to understand explanation of Keyword Research and Niches

  90. Cornelia Schyle Says:
    March 14th, 2011 at 11:51 pm

    Great Video looking really forward to the other ones. Thank you

  91. mike Says:
    March 19th, 2011 at 7:22 pm

    Everything I'd hoped for and more! The level of instruction you offer is top notch!
    Each new concept or term is fully, yet simply communicated then applied in demonstration for clear understanding of the student--me!

  92. Dennis Says:
    March 25th, 2011 at 2:21 pm

    As a beginner I can say this video is by far the BEST I have seen to date. Short, descriptive in simple easy to follow steps. I would recommend this to anyone considering an online business.

  93. Carlos Says:
    April 12th, 2011 at 6:05 am

    Great information, very educational and very reasonable price. Worth every penny. Thank you for putting this together. I am eager to learn and apply. I will review the videos as necessary.

  94. Jordan Krizman Says:
    April 13th, 2011 at 5:19 am

    Great 30,000 foot overview. It's been a while since I went over the basics.

  95. Richie Says:
    April 13th, 2011 at 7:33 am

    Even though I had an idea that I was rushing things too much...this short video just verifies what fool I've been not to research before acting.
    It will save you so much time (and money)!

    Thanks for the direction...and now action...

  96. Janice Says:
    April 24th, 2011 at 1:06 pm

    Great video. Simple and easy to understand thank you.

  97. charmaine Says:
    April 30th, 2011 at 3:18 am

    Thanks for the awesome explanation! Excited to find out more!

  98. Kieron Murphy Says:
    May 13th, 2011 at 2:23 am

    Still don't get it, I'm afraid. Your example of the 217 enquiries versus 5 for the 2 wedding photography Google queries: if I was a wedding photographer, I'd rather have the 5 people looking for prices than the 217 looking for tips on how to take wedding pictures. As any sales person will tell you, I'd rather have 5 qualified leads than 200 rubbish ones that I have to sift through. What am I missing? Help! I'm finding it depressing that other customers seem to get the point and I still don't ...

  99. Yusuf Says:
    May 13th, 2011 at 10:02 am

    All praise is due to God. That being said, thank you for this wonderful intro. I do miss Guru Bob's voice though ;)

  100. nicola galea Says:
    May 14th, 2011 at 7:19 pm

    Fantastic, clear presentation. Can't believe you blokes provide all this for free during the Challenge. I researched several internet entrepreneurship programs, and this seemed the best. Hoping with the aid of the Challenge to re-build my life which was recently stuffed up by double fatality car smash. Strongly suspect I will be buying the Samurai when I complete the Challenge.
    God bless you

  101. Karthik Says:
    May 23rd, 2011 at 3:53 am

    Comprehensive!!! Amazing coaching. Never got such a complete info. before.

    Thank you very mcuh.

  102. sophia Says:
    June 6th, 2011 at 4:12 am

    Thanks so much for the excellent presentation.
    Not only practical content but also
    every word clearly and steadily spoken.

  103. Linda Says:
    June 15th, 2011 at 9:42 pm

    I normally wouldn't leave a comment but here I am because of how impressed I was after listening to your teaching. I need it to be simple and have not come across anything that compares to how good your tutorials are. I've only listened to two so far but look forward to hearing the rest. You are to be commended on your delivery. You have put yourself in the shoes of the average person and taught at that level. A good teacher brings out the best in a student. GREAT TEACHER!!!

  104. Granny Greenie Says:
    July 3rd, 2011 at 5:33 am

    Excellent overview of keywords - and the subtle one-word differences that mean $$$ or not.
    First Lesson - can't wait to delve deeper into MARKET SAMURAI - loved Ed Dale's video demo - as an MIT Tech Coed, Class of 1962 - I'm a NERD at heart, and love analytics.

  105. Bryan Bossley Says:
    July 8th, 2011 at 3:33 am

    After watching this 8 minute video you will come away with such clarity of the importance niches and keyword research .

    It defines what marketing should really be.

    A brilliant introduction!

  106. Vincent Says:
    July 26th, 2011 at 8:57 am

    Thank you for simple but very well targeted

  107. funmaster Says:
    August 15th, 2011 at 6:13 am

    Very impressive.

  108. Gisele Says:
    October 1st, 2011 at 11:47 am

    Wow! Fantastic HOW TO instructions to a successful business plan development.

  109. abdiella Says:
    October 11th, 2011 at 12:27 am

    nice approach, easy to understand, and for me about research keyword, it\'s clearer than before now.

  110. Kimberly Says:
    October 11th, 2011 at 3:52 am

    I find this message to be really educative. It is very detailed and addressed how Internet business can be a success.

    Thank you very much

  111. Alex Says:
    October 14th, 2011 at 8:21 am

    Great, I have just watched the first video and already have learned a bit more about all this Keyword stuff.... so far so good....can't Wait to get stuck into the rest.
    Thank you

  112. David Says:
    October 19th, 2011 at 5:00 am

    It makes it much easier to use a product with good outlined instructions and how it works.

    Very Good

  113. Mac Murray Says:
    November 3rd, 2011 at 8:22 pm

    Clear and understandable. Thank you!

  114. Lena Says:
    November 19th, 2011 at 7:03 am

    One of the best, clearest and most useful tutorials I have ever listened to. Thanks,

  115. josephine Says:
    November 20th, 2011 at 8:44 am

    Your site is very user friendly. I liked that you did a transcript for the video which allowed me learn much faster

  116. Josephine Says:
    November 28th, 2011 at 1:59 am

    At last - someone who explains the meaning of keywords in clear, simple and easy to understand language - EXCELLENT!

  117. Alex Says:
    November 28th, 2011 at 5:32 am

    Excellent. Your instruction brought the little tweak needed. The search is based on the intention - so we need to target the keywords whose audience intention is to buy and not necessarily research. Thanks!

  118. Nomusa Says:
    November 28th, 2011 at 1:56 pm

    You have demistified internet marketing for me. Now I know what I am supposed to do to increase traffic to my blog. I look forward to learning more.

  119. Gail Says:
    December 9th, 2011 at 5:24 pm

    Thank you for such a clear and simple introduction!! Really well done.

  120. Lou U Says:
    December 19th, 2011 at 6:19 am

    Just started watching your videos. This is going to really increase the value we get from using your tools.

  121. Joshua T. Giordano Says:
    December 19th, 2011 at 2:03 pm

    Excellent introduction, easy to understand, and now I want to learn more!

  122. Jean-Paul Lalonde Says:
    January 2nd, 2012 at 9:32 am

    This is the best video on the lien between the market and the proper keyword phrase I listened to.

  123. paolo Says:
    January 3rd, 2012 at 1:29 am

    i wish there was a shorter video tutorial about how to use this tool right away without all the other explanation for beginners. I'm using it now but I'm still trying to familiarize it and the tutorials are not helping because it's too long and overwhelming


  124. James Vancura Says:
    January 4th, 2012 at 5:56 am

    Good video. I can't wait to get started

  125. Edward Kra Says:
    January 11th, 2012 at 11:32 am

    Very great lessons

  126. Alonso Matos Says:
    January 13th, 2012 at 12:40 pm

    This video (and vid transcript) was the best way to make a completely newbie understand the difference between market and niche and the importance to choose the keywords correctly as well. Thanks!

  127. Billy Inelus Says:
    January 21st, 2012 at 5:59 pm

    The best part of the video/script was the 2 success factors. Way to go !!

  128. Royal Says:
    February 3rd, 2012 at 7:48 pm

    This is a great tutorial, we are looking forward to see that after done the keyword research how or which way we can Implement those keyword in the niche sites.

    Thanks for sharing

  129. Rocketing Profit Says:
    February 3rd, 2012 at 10:21 pm

    A very clear and easily understandable explanation - thank you!
    Looking forward to watching the rest of the video series.

    Bob Cooper

  130. Tycoonwoman Says:
    February 9th, 2012 at 12:20 pm

    Excellent - the best and clearest explanation I've come across - It was so good I'd buy the product on the strength of this alone :)

  131. Imran Elahi Says:
    February 11th, 2012 at 12:53 pm

    Thanks so much for your tutorial, very helpful.

    Imran Elahi

  132. Johnny Says:
    February 14th, 2012 at 8:52 pm

    Nice introduction to keyword research.

  133. Caesar Lee Says:
    February 16th, 2012 at 10:12 am

    Excellent breakdown. I truly appreciate the simplicity embedded in your explanations. Thank you much.

  134. Mike Says:
    February 19th, 2012 at 6:47 pm

    Excellent explanation of keyword research.

  135. Ed Says:
    February 27th, 2012 at 1:53 am

    Just purchased MS and this first video really made sense. I'm looking forward to the rest.

    I'm the CEO of my Blog!

  136. Quiet Marketer Says:
    March 10th, 2012 at 1:02 pm

    This intro. should not be overlooked.

  137. Praveen Says:
    March 23rd, 2012 at 6:01 pm

    This is an awesome tutorial for keyword research i ever saw. I am going to stop SenukeX subscription which have no tutorials to One time full license of your software which looks lot better to seo optimize my freebies and deals site in india

  138. Dan Albert Says:
    April 1st, 2012 at 12:15 pm

    I'm excited about this. Thank you for this great learning!

  139. kevin william Says:
    April 17th, 2012 at 2:49 am

    Really superb video to understand the basic of SEO's first part "Keyword Research". Hope I will select more specific keywords by learning this video to enahnce my business website

  140. Ram Gupta Says:
    April 19th, 2012 at 2:08 pm

    For the FIRST time in last ten months some one has clarified the concept of Markets, Niches and the dominant role that keywords play! Thanks a lot.

  141. Al Joh-Creditcar Says:
    April 24th, 2012 at 7:25 pm

    Good morning,

    These aren't video instruction modules, these are a virtual university course in power marketing. Really, really well done chaps.

    Anyhow, the best of British luck to you, and

    Warmest wishes,
    Al Joh :)

  142. vinodh Says:
    June 4th, 2012 at 4:13 am

    Simple explanation. GREAT VIDEOS.

  143. Jeremy Says:
    June 5th, 2012 at 6:42 pm

    Thanks for the awesome tutorial videos! For myself, the Market Samurai software was really complex when I first came across it back in 2008 knowing literally nothing about Internet Marketing.

    I think it really sets the whole package apart from it's competitors due to such a comprehensive series of training video's that make the software usable for newbies.

    Market Samurai is an amazing piece of software!

  144. Carrie Says:
    June 14th, 2012 at 9:56 pm

    Excellent! I just purchased the full version last evening and then this morning found these tutorial videos. I just now got done watching the first one and it has already provided me with an understanding of niche markets that I didn't have before. I am so pleased that I purchased this product!!!

  145. leon Says:
    July 14th, 2012 at 12:22 am

    great video on keyword research.

  146. Frank Rohenes Says:
    August 4th, 2012 at 3:58 am

    Excellent video. Concepts are explained very clear in a short and smart way.

  147. karsan Says:
    August 5th, 2012 at 6:58 pm

    Awesome one!!!!!!!!

  148. Doug Says:
    August 15th, 2012 at 8:21 am

    Thanks, Guys for creating a quality product and providing quality free training along with it. I appreciate your efforts in supporting your customers.

  149. Stella Maher Says:
    August 18th, 2012 at 8:25 am

    Short and well explained.

    Thank you.

  150. yaw Says:
    August 19th, 2012 at 9:00 am

    Hahahahahaha, I'll soon hit a pot of gold. I'm now a market samurai.
    People, this product won't make you rich quick but will amplify, and purify your business, All you'll need to do is, just get your trail copy of the Market Samurai, follow the video tutorials provided here, and apply them. EASY like ABC.

  151. Carol Says:
    September 2nd, 2012 at 2:30 pm

    This video is very informative and to the point!

    Much Thanks

  152. chris Says:
    September 11th, 2012 at 8:39 pm

    It was a very interesting video to help you start your online business.Chris

  153. Michael Says:
    September 21st, 2012 at 1:10 am

    Friend, your video is brilliant!

  154. Karl Says:
    September 23rd, 2012 at 5:45 am

    Market Samurai is one of the key tools we use in SEO for our clients i finding good keywords but also tracking their sites performance against the competitors. The training videos are excellent and are staff found the instructions easy to follow.

  155. Eric IANNA Says:
    October 20th, 2012 at 8:38 pm

    Always good to restudy basics.

  156. George Kinneer Says:
    October 23rd, 2012 at 8:23 pm

    Feel confident that course will steer me to success.

  157. Joseph Says:
    November 4th, 2012 at 2:05 pm

    this some kind of a great seo training program. Can you also tell us more about SEO aside from keywords research?

  158. Dr. Anthony Says:
    November 6th, 2012 at 7:27 pm


    It's best to ask this on our forum:

    Many of our other customers are happy to answer any general questions you have

  159. Jason Goin Says:
    November 8th, 2012 at 2:08 pm

    Your video was very helpful in helping me to understand the basics.

  160. Steve Counts Says:
    November 9th, 2012 at 11:58 am

    I loved your quote about similar work and effort to build an unsuccessful business as it takes to build a successful one. A lot of truth in that statement. I also like the updated tutorials. I watched about a year ago and this newer version is better. I particularly appreciate the specific examples. An example is much like a story and that helps make the message clearer.
    Well done,

  161. Nanette Irvine Says:
    November 16th, 2012 at 3:51 pm

    I'm right at the beginning of my research to set up a website and market a product. I'm very pleased to have had the opportunity to hear your videos. Clear and concise information that makes sense. I'm going to use your information to be one of the success stories.
    Thank you

  162. beef jerky for sale Says:
    November 26th, 2012 at 8:08 pm

    Thank you for informing us with all your interesting news and trying to give the whole picture.

  163. DMG Says:
    November 29th, 2012 at 2:18 am

    Well laid out plan & presentation. I knew this was the right thing to do.

  164. marianrivera Says:
    December 3rd, 2012 at 11:13 am

    I've been using samurai since I started online marketing, It really works when keywords research and other stuff that helps online marketing more effective.

  165. Dorothy Says:
    December 5th, 2012 at 5:14 am

    Thank you so much. Very well done, clear & simple.

  166. Wilson Chettiar Says:
    December 22nd, 2012 at 2:37 pm

    Excellent presentation. Helped a lot to understand the concepts that is basics...excellent work.

  167. axel Says:
    December 23rd, 2012 at 4:29 pm

    Market Samurai is a great tool but I must say what helped me most are these awesome videos. They are the best for me, regarding SEO.
    Thx for them then.

  168. Dell11 Says:
    December 24th, 2012 at 1:34 pm

    Hello there,

    Thank you for that information

  169. Tom O'Boyle Says:
    March 17th, 2013 at 3:27 pm

    This is the first time I've visited Market Samurai in several years. I'm amazed at how much its training videos and the accompanying graphic and text recaps have improved the user's research experience.
    Tom O'Boyle

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