Introduction to the Find Content Module
At this stage in the process, you should have selected a niche and you should have found good keywords within that niche. Remembering that by 'good' we mean the keyword has:
- a good level of traffic
- low competition and
- commercial value.
Creating Web Pages
At this point in the process, our thoughts turn to the creation of web pages that we want to see rank in the search engines for our selected keyword.
Of course, in order to create such a page, for example on our website or blog, we need content. We need written material to put on to our page. We can’t just write content about anything. We need to write content that is specifically optimized for the keyword we want to rank for. Some people really struggle with this.
Dual Purpose of Content
We need content both to attract the search engines and we need content for our visitors to read and engage with.
So the question becomes how can we get our hands on some good quality written content. Well, we can:
1. Write our own content OR
2. We can get the content from somewhere else. For example, we might pay someone to write content for us, or we might publish someone else's content and there are websites that allow you to do that.
But here, our focus is on writing our own unique content. Now if you know a lot about the niche you may be able sit down and simply 'write' great blog posts or articles.
However, because we’re looking to write content that specifically targets our selected keyword, most of the time, before we can write our article, we need to do a little research.
It’s when attempting to do this research that the Find Content module is most helpful. The Find Content module allows us to do two important things. Firstly, it allows us to choose what kind of reference material we want to look at. We might want to look at just news items or just blog posts or just articles specific to our keyword.
So where as a general Google search for your keyword will bring back a mix of content types, in the Find Content module you can pick what kind of content you specifically want.
Now if that were all, we could perhaps teach you a few special Google search commands and in some cases you could find those specific content types.
However, the second feature of Market Samurai’s Find Content Module is that it enables you to compare and contrast the relative popularity or authority of specific pieces of content that you find.
Let’s think about that for a moment. With Market Samurai not only can you say “I only want blog posts relevant to my keyword” but when presented with a number of them, you can ‘find the gold’ so to speak, or the most authoritative - the most popular blog posts from the list that you get.
So how do we assess popularity? Well basically if we’re comparing two web pages and the first page has a number of incoming links or ‘backlinks’, and the second page has none, then we’d say the first is more popular or more authoritative.
So here we’ve got the article or blog post in question and we can see that backlinks are links from other webpages back to our target page.
Here, other website owners have taken the time to create those links. The more backlinks, generally speaking, the more popular.
If we’re comparing two pages and the first page has a higher Google Page Rank, then again, we’ll say that it’s more popular.
Also, if we’re comparing two pages and the first page has been taken and republished in different places around the web a number of times, and the second page has not been republished, then we’d say the first was more popular.
So why do we care about authority?
If we’re doing research to help us create interesting content that Google will like and our readers will engage with and hopefully other websites will link to, then wouldn’t we like to know what content is currently popular? - what content is currently being linked to?
So, let’s take a quick look at how that works. But before we do, I need to introduce you to ‘article directories’. Article directories are websites where people who write articles, e.g. for publishing in magazines or online, go to and post their content specifically so that others can take it and use it on their websites.
The benefit to the author is that the article contains some kind of reference back to the author, for example a biography box stating the author’s name and linking to their website. Anyone who uses this content is required to include this reference.
Now, just because we’re not planning to republish such an article, doesn’t mean that these websites might not be a great source of relevant content that we can use as a source of ideas for our own keyword optimized articles.
So lets jump into Market Samurai for a quick demonstration.
And here I’ve just set us up with a search around solar panels and we’ve found some keywords that look like good prospects.
We’ll pick one of those, let’s say ‘used solar panels’, and by clicking on the key here we’ve created our own tab.
Find Content Module
So we can click on the ‘used solar panels’ tab and we’re going to jump down to the ‘Find Content’ module.
And you’ll recall I said that the Find Content module allows us to pick the particular format of content that we want, so we can say we only want articles relevant to used solar panels or we only want blog posts, or we only want different forms of media such as YouTube videos or Flickr images, or we only want news items or documents from Scribd and so forth. So we can pick the particular kind of content that we want to get back.
Select Content Type
So let’s run a search and let’s pick Ezine Articles and Wikipedia...
...and then we click the ‘Find Content’ button and away we go.
Now next to each of these items, we can click the ‘Analyze’ button and get the statistics specific to that article back through Market Samurai.
What I’m actually going to do, rather than clicking it for each of them, there is the ‘Analyze all’ button down here, so I’m going to click on that and that will bring back the data for all 14 articles that we’re considering.
Now what you’ll see here is that for each of the articles, we’ve got some information that we can use when determining the authority or popularity of these articles.
So we can see here the ‘Phrase Count’ which is the number of times that our keyword ‘used solar panels’ appears within the full text of the article.
‘IC’ stands for Index Count which is the number of times Market Samurai has been able to detect other usages of that content online – so this refers to republishing.
The next column contains the Google Page Rank of the article.
Then comes the number of backlinks.
I should note here, that Page Rank is only updated around every three months. This means that for recently published articles, the number of backlinks is generally a better measure of authority.
And finally we have the ‘Age’ of the article.
Sort Data by Column
We can also sort by any of these numbers by clicking on any of the column headings.
View Full Article
And if we find something that looks interesting such as this article on Used Solar Panels, we simply click on it...
...and we can see the full context.
We can also do things like, copy it out to a Google Document, or save it onto our computer.