Golden Rule #2: How to Find High Traffic Keywords
VIDEO
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Please Note: This video tutorial was created using an earlier version of Market Samurai and is in process of being updated. In the mean time, here are the new settings we recommend where filters are mentioned:
SEOT: 50
SEOC: 100,000
Video Transcript
In this lesson we’ll be taking a look at the second Golden Rule of Keyword Research, namely - Traffic.
We’ll be covering:
(1) The difference between searches and traffic
(2) We’ll also discuss the Organic Traffic settings in Market Samurai
(3) And finally we’ll look at how to find keywords that have sufficient traffic to be worth targeting
High and low traffic keywords
In every niche, there are many different keyword phrases and every phrase has a value based on how many people use it to access the niche.
Some keywords generate high levels of traffic while other keywords generate low levels of traffic.
For example in the dog training niche, on average 249 people per day explore the niche by entering the phrase ‘How to train a dog’ into Google. In contrast, only 1 person per day explores the niche using the phrase ‘Dog training facts’.
Zero-in on best keywords
Many people are surprised to learn that in most niches over 90% of all keywords have insignificant levels of traffic and are not really worth spending a lot of time and effort on.
Unfortunately, when a lot of people start their Internet business, they target keywords at random and are then disappointed to find that they receive little or no traffic to their website.
Using Market Samurai however, you’ll be able to zero in on the minority of keywords in your niche that do have significant levels of traffic.
So let’s cross over to Market Samurai and take a look at how this works in the real world.
Dog training example
In this example, I’ve created a project based on the term ‘dog training’ .
To analyze the keywords I’ve generated, I just come down here and click the ‘Analyze Keywords’ button.
(note: this button is labeled 'Keyword Analysis' in newer versions of Market Samurai)
Organic Traffic data
In this video we’ll be focusing on the Organic Traffic data, which is why I’ve checked all of these checkboxes and unchecked all the other checkboxes.
As you can see we now have four columns of data that describe the organic traffic associated with a selection of keywords in the dog training niche.
Total Searches
The first column is Searches and this shows the average number of people who search for a particular keyword each day.
Sort data by clicking on column heading
I can sort my data from high to low by clicking on the column heading ‘Searches’. So this means that on average 364,932 people search for the term ‘puppy’ and its derivatives each day.
SEO Traffic
The next column is ‘SEO Traffic’ which we abbreviate to SEOT. To understand SEO Traffic we first need to clarify the difference between Searches and Traffic.
Difference between searches and traffic
Whenever Google displays a page of results relating to a particular keyword, a high percentage of people will choose to explore the #1 ranked website. A smaller percentage of people will choose to explore the #2 ranked website and so on.
The average breakdown of these percentages is as follows:
The number 1 ranked website receives 42% of clicks
The number 2 ranked website receives 12% of clicks
The number 3 ranked website receives 8% of clicks
The number 4 ranked website receives 6% of clicks
The number 5 ranked website receives 5% of clicks
The number 6 ranked website receives 4% of clicks
The number 7 ranked website receives 3% of clicks
And the remaining clicks are shared between all the other sites listed in Google.
What this means is that even if you are the number 1 ranked website in google for a particular keyword, there is a big difference between the number of people who search for a phrase and the number of people who will actually click through and visit your website.
Definition of SEO Traffic (SEOT)
So rather than basing your analysis on search numbers and then being disappointed by the actual traffic you receive, we developed the concept of SEO Traffic which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword.
In fact, because SEOT is a more accurate estimate of actual traffic, I’ll just go up here and hide the total searches column to make things a little easier.
Phrase to Broad Match Ratio
The next column we’ll look at is the Phase to Broad Match Ratio which is a useful filter for eliminating misleading keyword phrases. The higher the PBR, the more likely it is that people are actually searching for a phrase in Google.
Trends information
And the final column we’ll look at today is the Trends column which provides a visual representation of the monthly traffic trends for each keyword.
The first bar relates to January and the last bar relates to December.
Now because I’m analyzing keywords in November 2009, the first ten bars make use of data from January 2009 to October 2009. However, the last two bars make use of data from November 2008 and December 2008.
In this way the graph always provides twelve months of trend information.
Identifying seasonal keywords
The Trends graph is particularly useful for identifying keywords that are very seasonal. For example, here is organic traffic data for the keyword phrase 'halloween costumes'.
You can see that this is a very seasonal term with a large spike in October as you’d expect.
If you want even more trend related information, just click on the trend graph.
Additional trend information
This will open a new window that provides more detailed information relating to the trends associated with your keyword phrase.
OK, let me just close this window and we’ll get back to Market Samurai.
Setting a SEO Traffic filter
Now that we’ve looked at what each of the organic traffic indicators mean, lets take a look at how to identify keywords that have significant levels of traffic and are worth targeting.
The first step is to set a traffic filter. To do this I just click the plus sign next to SEO Traffic and enter a min traffic value.
SEOT = 80
At Noble Samurai we like to use the value 80. This will filter out any keywords that do not have the potential to deliver at least 80 visitors per day, to the number 1 ranked website in Google.
(Update: we now recommend a value of 50 for this filter)
PBR = 15%
The next step is to set a Phrase to Broad match filter of 15% to filter out any misleading terms from Google.
Sort by SEOT
Finally if I click on the SEOT heading I can sort my keywords by the amount of traffic they can potentially deliver to my website.
Summary
So in this video we took a look at the second golden rule of keyword research - Traffic.
We clarified the difference between searches and traffic.
Then we examined each of the organic traffic analysis tools in Market Samurai, and finally we saw that by setting an SEO traffic filter of 80 and a PBR filter of 15 we can identify keywords that have the potential to deliver significant traffic to our website.
Search
More Keyword Research Lessons
- Introduction to Keyword Research
- Golden Rule #1: How to Find Relevant Keywords
- Golden Rule #2: How to Find High Traffic Keywords
- Golden Rule #3: How to Assess Market Competition
- Golden Rule #4: How to Assess Commerciality
- Golden Rules Case Study
- Finding Long Tail Keywords
- Understanding Match Type Data
- How to Avoid Targeting the Wrong Keywords
- How to Generate up to 800 Keywords
- How to Signup for a Google Adwords Account
- How to Use Preset Filters
Great job with the videos!
One thing I think you might address in future videos is the difference between "Broad", "Phrase" and "Exact" matches. Once I learned what each one truly meant it clarified my keyword research greatly.
Example - "dog training dvd"
Broad = If you place an ad on Google using this keyword and select "Broad" match, this is the amount of traffic to expect and your ad will show up in ANY search which includes those three words in ANY order (weight TRAINING, Matrix DVD, DOG The Bounty Hunter, etc.)
Phrase = If you place an ad on Google using this keyword and select "Phrase" match, this is the amount of traffic to expect and your ad will show up in any search with those three words in that order (I want a DOG TRAINING DVD, sell DOG TRAINING DVD for profit, etc.)
Exact = If you place an ad on Google using this keyword and select "Exact" match, this is the amount of traffic to expect and your ad will show up in ANY search which includes those three word in that order and those three words ONLY (dog traing dvd).
Phrase and exact matches are much better indicators of the true traffic potential of keywords. Apply the same filters in the video, but examine traffic levels using the Phrase and Exact match settings.
If I am wrong about this, someone please let me know...loudly! Thanks.
Like always... great lesson Anthony! Keep em coming!
Thanks for this video. It's well done and very useful for those new to MS. However, stating that 80 is a good SEOT value needs some context. How does this relate to "Match Type"? I generally never pay attention to "Broad Match". Am I moving too quickly to Phrase or Exact match?
Getting to the basics. We allways need to remember them! :D
Excellent video! Thanks for creating this dojo. I really enjoy Anthony's thorough, patient style.
Great post as usual. Market Samurai is awesome. I was wondering, will any of these topics touch on competition or the 'allintitle' search? To see if a keyword or niche is over saturated and worth the trouble...
most excellent...most noble
Hi Anthony,
You are a wondeful teacher. Clear and understandable. Market Samurai is a somewhat complex program. I have been overwhelmed until now as you make it so easy. Please keep the lessons coming as frequently as possible. I need to master this tool so I can move forward.
Thank again for the great teaching.
Couldn't you find the same keywords by just setting the match type to 'exact' and only looking at terms where the monthly search rate exceeds 360?
Hey Anthony,
Great teaching. The series just gets better and better.
The thing that struck me on the dog example was that the highest ranked keyword phrase was actually a sentence. Does this mean that long tail key words are actually turning into sentences as people begin to 'talk' to Google rather than trying to search for a word in Google. Is Google becoming more like a help guide that you talk to rather than a place where you search for information. If I'm right it will make key word research more conversational and intuitive than sterile and mechanical in nature
http://www.onesherpa.com
Hi Anthony,
You are a wondeful teacher. Clear and understandable. Market Samurai is a somewhat complex program. I have been overwhelmed until now as you make it so easy. Please keep the lessons coming as frequently as possible. I need to master this tool so I can move forward.
Thank again for the great teaching.
excellent info. way better than the 30day challenge. keep it up.
Hi there, great post. The traffic a certain keyword gets is vital in your marketing. It can make or break your marketing efforts. I like to aim at a range of between 30 to 100 daily searches. I find anything above 100 tends to carry a lot of competition and is extra hard to rank for Google's first place. Thanks for the great info. Ricardo from http://WinningTheAffiliateGame.com
MORE MORE MORE! Keep 'em coming Dojo! Great content.
Great thanks - its good to get back to basics from time to time - amazing what you forget !
Sam
Great to find 'high traffic' keywords - but more looking forward to finding 'high converting' keywords as I want $$$ not necesssarily just high traffic.
Thanks for the great tutorial in MS. I have a paid version and am really enjoying teh siftware for its flexibility and time saving capabilities.
Claude from http://www.your-internet-tools.com/
My heart is filled with gratitude. I appreciate how simple you make the process. I look forward to more!
Thank you for this video. It clarifies some questions about trends and traffic.
Dave
Why do you guys keep making demos using Broad Match?
Is this how you search for a niche?
Don't you think you are misleading people?
I just love they breakdown the content in these videos.
It makes it much easier to understand
thanks
Beage
Thanks for the lesson, the SEOT description was very good. MS is really allowing us to gain a very definite commercial advantage!
Hey, this takes learning to a whole new level, as a reference source its invaluable. Markt Samurai is one of the greatest pieces of software I have ever used and I've been computing for over 20 years. Keep it coming guys !
I agree, you're a great teacher and I can't get over how much you can actually do with the software.
Thanks :D
a nice keyword & competitor tool......
Dear Dr Anthony,
I would like to thank you greatly for your unbelievable advice. Without the 30DC and yourselves at Noble Samurai, I wouldn't have a clue about keywords.
Friends and people I know who are starting web businesses have made this error time and time again. They are crucial. I have been changing my keywords almost on a weekly basis to best suit my site. I believe without Market Samurai we would have given up on our project.
Unlike doing a blog, I had an idea of creating a brand new social network for musicians and music lovers. I discovered the 30 DC a few weeks into the project when things were not going well, but now we are a week away from launching!
I want to put banners, a little testimonial, anything on my site that links back to you guys (FREE ofcourse!) because without your assistance Id be a lost soul in this big wide internet world.
www.MeLoveMusic.com is set for official launch on 23.11.2009 and I am so grateful for all the lessons you have taught.
Many thanks
Kind Regards
Steven
Great! Finally I have a clear understanding of the usefulness of SEOT. Thanks.
Thank you for the information my site Gout Relief is finally starting to get traffic!
I am very interested in the article that you write on the blog . I would come back to read your post again next time.Great job ,Thanks
Cari Uang Di Internet
how to do localize keyword analysis with the tool? Can you show us in next video?
I wish all the trainings in Internet Marketing were this good & so easy to understand. Once again Thank you :-)
Thanks for sending this at nice intervals, it allows one to experiment whilst learning, so informative and easy to follow through.
When I do keyword research, I only look at exact searches.
Attawee from http://www.pccompete.com/
Thanks a lot for the great video.
In other videos, you use the figures of SEOT: 80, PBR: 15 and SEOC: 30,000.
As detailed and specifically as possibly, please tell me: How did you arrive at the SEOC: 30,000 figure.
http://HowToUseTwitterNow.com <- Free Course!
Clyde Boom
The Easy Twitter Training Guy
This is just awesome work Anthony. Your teaching style is easy to understand and with the down-loadable pdf's as well, the value is immense. Thank you and keep them coming.
I am concerned over one point though. All searches are done on the 'broad' search counts within this example. There is some dabbling into phrase to broad % but I really believe that you can cut to the chase by going directly to 'exact' competition. This will offer you your true counts to your keywords.
I too have been overwhelmed by MS and couldn't get to grips with it, but this new training is helping me so much. Thanks very much
I must agree with couple of posts above regarding keyword match broad, phrase and exact.
For example one of my keywords has:
Broad: 559 SEOT and 45% PBR,
Phrase: 249 SEOT and 45% PBR
Exact: 4 SEOT and 45% PBR
Question to you Anthony do you think its wise to market a product in broad match (where u might get broad search hits to your site instead of phrase or exact match (as Zach in 1st post explained).
Example - "dog training dvd"
Broad = If you place an ad on Google using this keyword and select "Broad" match, this is the amount of traffic to expect and your ad will show up in ANY search which includes those three words in ANY order (weight TRAINING, Matrix DVD)
Which is something we don't want to do, as we only need to sell it to those who are actually searching for only those words "dog training dvd"
Then would it be wise to target it:
Exact only, and instead of using SEOT 80, maybe using SEOT 40?
There was much enlightening in this and the differences between searches and traffic was like a beacon on the shore. I look forward to the rest of the lessons.
Is there any data showing the percentage of click throughs to organic results when a local map is included in the results.
Thanks
Of everything I've read and studied on Keywords, nobody goes this deep and at the same time makes it understandable. Each video gets better and better. Everybody makes it seem that you have to use multiple keyword research tools and to me, Market Samurai seems to be the whole package.
Very clear and precise explanation on how to generate the right keywords. Truly enhanced my knowledge on using the right keyword phrase.
Thank you
I purchased market Samurai around a year ago and only just starting to look into this training. This is such a high value product above and beyond so much of the junk that is out there.
THANKS!
This was a very good explanation of market samurai and how to generate good keywords. I\'m only 14 and i was still able to get this, so I could learn it with no help its that good. Dashawnwatson.com
I just stumbled onto this site today. I have alreaedy applied some additional SEO to my site.
Im ranked number one on page one of google for the last year for my current keywords, however what I didnt realize and what your software brought to my attention is the average visitors per day for the keywords I was using was like 10 people. No wonder why Im starving for business!
Thanks, I hope these small changes make a difference in my bottom line. If they do I will no doubt be buying the full version of Marketing Samurai and telling others about it as well.
Keep up the great work!
Thanks!
Awesome product and same level of video tutorials.
Hi Guys,
Have been using MS for a good 9 months now. However I was never able to achieve anywhere near the amount of traffic MS estimated on an 'Exact Match' keyword in a #1 or #2 position.
It has recently come to my attention that the Google Adwords tool which as I understand MS gets the keyword data from, is pulling search results from their search network as well. Basically this makes the figures grossly inaccurate. People aiming for #1 positions and expecting traffic anywhere near what is predicted in Google Adwords tool or MS with 'exact match' on are going to be sorely disappointed. See this post for more information - http://www.davidnaylor.co.uk/why-the-google-adwords-keyword-tool-shouldnt-be-used-for-seo-a-case-study.html
You can try Google's Search Based Keyword Tool, which seams to give much more accurate results, however it will hide certain high level keywords.
Is there any other source we can use and in turn MS use, as currently the search traffic numbers are next to useless,
For those who are concerned with the use of BROAD MATCH....
I agree it doesn't show the most precise results, HOWEVER, I think a benefit of this is that, if your analytics program can determine exact phrase the visitor uses, you can learn some unique, new, or missed, kewyord phrases for which you can then develop articles, etc, for which to optimize.
Anyone else see the value in that?
I have question here, I am having very low PBR say - 5 percent. However for the same phrase the excat match in SEOT is high. Under what scenario is this possible. I tried the permutation combination & also did google keywords recommendation to get more keywords to the phrase but nothing significant.
re-iterating my question -for a given phrase in broad search the PBR is low i - but then for the same phrase the excat is high. What does that mean
Hi, one question regarding:
\"the difference between searches and traffic\"
I do not fully understand: Isn\'t it that these people klicking on position 2, 3, 4... 7 and so on haven\'t clicked already on the position #1?
That\'s what I always do: I click on #1, #2 and #3 - then look at the websites. If I do not find what I was looking for, I may continue with 4, 5... or refine my search. So obviously yes, I usually always click the first result, but I am also the same person clicking on the other results.
So how does this fit with the percentages given above:
The average breakdown of these percentages:
The number 1 ranked website receives 42% of clicks
The number 2 ranked website receives 12% of clicks
The number 3 ranked website receives 8% of clicks
The number 4 ranked website receives 6% of clicks
The number 5 ranked website receives 5% of clicks
The number 6 ranked website receives 4% of clicks
The number 7 ranked website receives 3% of clicks
...
Isn\'t it that you have almost 100% of the users click result #1 and then of these almost 100% there is a lower percentage clicking also at result #2 and so on?
Please let me know - I am really interested. Also maybe where you got these numbers from.
Thank you so much for your training - this is really worth a lot! You do explain it so excellent. I really like the way you do it and that everywhere I can find the transcript and so forth. Thank you so much. I am looking forward to your answer - to get this part also right.
Thanks, Arne
I can't seem to find the Refresh Filter on the Keyword research from this tutorial on the latest beta version? Anyone?
Atif Says:
Sir,
You are God Gifted Person and a Good Teacher. You Help me to wards the right direction.
Thanks,
Atif
Hi,
thanks for these great videos. I have been looking for years for this explanation and is trying your software to modify a website. I have a question though about the percentage traffic each website in the search get. You mentioned the remaining which is 20% goes to the remaining website in the search result but forgetting that certain percentage goes to Google Adword ads so what is the percentage that goes to Google adword.Thanks.
Al
very usefull, Thanks
I just stumbled onto this site today. I have alreaedy applied some additional SEO to my site.
No refresh filters button on M Samurai. Unsure wether information is accurate
Hi There,
I find it extremly hard to find my nich or micronich. Either the SEOT is low and PBR is low or the SEOC is high How much SEOT and PBR should be min? The number of SEOC is high but weak how do I make up my mind what is better?
Thanks so much
kind regards Barbara
@Barbara RE: Microniches
If you cannot find keywords in the niche try using slightly lower SEOT or slightly higher SEOC (use the same PBR).
If the SEOC is higher but the SEO Competition module shows that the competition is weak then it should still be possible to rank well.
@Extreme RE: Refresh button.
This button was removed as it is no longer necessary with our filter presets.
Please see this Dojo video for more information:
http://www.noblesamurai.com/dojo/marketsamurai/20633-how-to-use-preset-filters
Great tutorial ! I am doing relevant keywords researches for my new business.
Samurai shows its potential.I am still a little confused by the numbers of keywords data we lost when we applied the filters. I'd love to see the software display the whole data checked with ticks for the whole amount of keywords we ask for analyze.
I agree with Zach - the Phrase to Broad needs to be explained better. I don't understand how it is given as a percentage. Does 55% mean 55% of the time it's used it's meant as an exact phrase out of all the times it's entered in broad-match searches?
terima kasih banyak atas infonya dan luar biasa
Thank you for these videos. However, I must say that PBR does not work well with me. Actually, it eliminated the secondary keywords I wanted to focus on and it took me a while to find out where is the mistake...
Anyway, thanks again, I guess I would buy full version.
There is no link to the new settings. These videos are nearly 3 years old. I don't want to buy unless I have updated instructions. THERE IS NO LINK WHERE YOU INDICATE ---->''In the mean time, here are the new settings we recommend:''
hi all there
What is the use of these comments if you never respond?
anyway, I know the difference between phrase, broad and exact pair aThis case.
Thanks for everything
Waiting for your response.
Oscar
-
@Katie - sorry for the confusion, it's just an underlined word, not meant to be a link!
@Oscar - if you have a specific question just click the "Support" tab on the left edge of your browser and contact our support team! Unfortunately we can't monitor all the dojo comments as regularly.
We will work on a Knowledge Base article which better explains the PBR, which should help until we're able to update the training videos.
You guys totally rock and your videos make it very easy to learn. Thanks i use Market Samuai on my own sites and my clients.
Paul Sterling
www.Hotwebmarketingtools.com
Its a great video. Just install MS in my Pc and trying to learn it.
Regards
Hi There,
How do I sign up as an Affiliate?
@Margie - please visit http://support.noblesamurai.com/entries/21193728-how-to-join-the-affiliate-program for more information