Glossary of Market Samurai Acronyms

Keyword Research

GENERATING KEYWORDS

Phrase Length - minimum and maximum number of words allowed in a keyword phrase

Add Permutations - adds every possible combination of words in the seed keyword to the keyword

list

e.g. If your seed keyword is "fishing for trout" and you hit 'Add Permutations' then you will see the

following added to the list:

fishing for trout

fishing trout for

trout for fishing

trout fishing for

for fishing trout

for trout fishing

ORGANIC SEO

Searches (Total Searches) - The daily number of people who search for a particular keyword          

e.g. If your keyword returns the number 123,090 then on average that keyword is searched

123,090 times per day

SEOT (SEO Traffic) - The maximum potential daily clicks that a #1 ranked site for this keyword term

could potentially achieve. Indicator of potential traffic value of a keyword. This figure is directly

proportional to the Searches value (calculated as 42% of Searches)

PBR (Phrase-to-Broad Ratio) - The percentage of phrase-match searches out of broad-match

searches for this keyword. A low values indicate there may be other word orderings which are being

searched for more. This figure is a direct comparison of the results from a phrase match search and  

a broad matched search.

e.g. If we look at the two searches "online lottery" and "lottery online", they both have the same

Broad Searches value, but "online lottery" has a PBR of 25% whilst "lottery online" has a PBR of

16%. This means that whilst there are 5,425 searches per day that include the keywords "online"

and "lottery", the number of searches per day for the phrase "online lottery" is 1,332, whilst the

number per day for "lottery online" is 891. PBR helps to determine the best order for your keywords

to maximise the potential of your keywords.

Please note: In the past, PBR was a good indicator of whether a keyword was in the best (most commonly-used) word order.  However now that the search numbers are no longer available by match type, we calculate Broad and Phrase search numbers based on ad impressions information, which does not correlate as strongly.  We do not recommend relying on PBR as you may have done in the past!

Trends - This graph indicates monthly traffic trends for a particular keyword. This can be very

important to take into account as it can indicate whether there is seasonal variation.

e.g. Here we have four separate examples, each demonstrating a very different trend:

Christmas ("Christmas" Search Trends)- Has a seasonal variation, with a single

spike occuring per year. If you optimise around a keyword with a variation like this

you will experience some very slim months with very few searches.

Village Cinemas ("Village Cinema" Search Trends)- Has a seasonal variation, similar

to that of Christmas, however instead of spending most of the year with nearly no

searches, the base number of searches remains relatively stable, but spikes sharply

during the school holiday periods. Optimising around this keyword would give you a

stable amount of traffic, but with dramatic increases during holiday periods.

Support ("Support" Search Trends) - Support is an excellent example of a very stable

keyword with a very low amount of variation. Optimising around this keyword would

generate a very steady traffic flow without peaks or troughs.

  • Adwords Impressions (AWI) - The number of times your ad would be shown as the #1-ranked advertiser for this keyword in Google.

MAJESTIC COMPETITION

  • Title Competition (MSEOTC) - An indication of the number of web pages in the Majestic SEO database which have this keyword in their page title.
  • URL Competition (MSEOUC) - An indication of the number of web pages in the Majestic SEO database which have this keyword as part of their URL.
  • Anchor Competition (MSEOAC) - The number of pages in Majestic SEO's index which have an external, inbound link mentioning this keyword in the anchor text.
  • Domain Competition (MSEODC) - The number of pages in Majestic SEO's index which include all the words in a keyword in the domain name.
  • Title and Anchor Competition (TAcomp) - The number of pages in Majestic SEO's index which include this keyword in their page title as well as featuring external links with this keyword in anchor text.

BASIC COMPETITION

SEOC (SEO Competition) - This number is an estimate from Bing of the number of webpages online which show this keyword somewhere in the text.  It can be a rough guide to online competition for some terms, but we now recommend the Majestic SEO competition metrics for more reliable information.

SEOTC (SEO Title Competition) - This number is an estimate from Bing of the number of webpages online which mention all of the words in a keyword term in the title of the page.  It can be a rough guide to online competition for some terms, but we now recommend the Majestic SEO competition metrics for more reliable information.

SEOLC/SEOLTC/SEOLUC - This number is an estimate from Bing of the number of webpages online which mention all of the words in a keyword term in the URL for the page.  It can be a rough guide to online competition for some terms, but we now recommend the Majestic SEO competition metrics for more reliable information.

SEOTCR (SEO Title Competition to SEO Competition Ratio) - This is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market.

SEOUC (SEO URL Competition) - The total number of webpages that mention all of the words in a keyword term in the URL for the page.

 

COMMERCIALITY

•   AWCPC (Average Adwords Cost Per Click) - An indication of what you might expect to pay to have your ad appear for a particular keyword in Google - indicates the market value of individual visitors in a market. AWCPC must be considered alongside the SEOT score for a keyword to be fully understood. AWCPC is used together with SEOT to give the SEOV score.

SEOV (SEO Value) - The total value of traffic a website ranked #1 in Google for the keyword could

potentially achieve. SEOV = AWCPC x SEOT.

OTHER

Positive Keywords - This option allows you to broadly filter the keyword list based on a keyword you

wish to analyse.

e.g. If  you had the list:

trout fishing

extreme trout fishing

trout fly fishing

fly fishing

New Zealand trout fishing

river trout

And you wished to only have keywords that contained "trout", you enter "trout" into the Positive

Keywords and click Update. This will immediately look through the keyword list and remove all

of those keywords that DO NOT contain this keyword, leaving you with the list:

trout fishing

extreme trout fishing

trout fly fishing

New Zealand trout fishing

river trout

Negative Keywords - This option allows you to broadly filter the keyword list based on a keyword you

do not wish to analyse.

e.g. If  you had the list:

trout fishing

extreme trout fishing

trout fly fishing

fly fishing

New Zealand trout fishing

river trout

And you decided you didn't want to analyse anything relating to "fly fishing", you enter "fly fishing"

into the Negative Keywords and click update and the list would be filtered to be:

trout fishing

extreme trout fishing

New Zealand trout fishing

river trout

 

Import - Allows you to import a custom list of keywords. This list must be specifically formatted, with

each keyword or keyword phrase on a new line. The file imported can either be .txt (text file from

Notepad), .xls (Microsoft Excel file) or .csv (Comma-Separated Value).

Export - This function allows you to export the information displayed for your Keyword Analysis into

a .csv formatted file.

.csv file - A comma-separated values (CSV) file is a file type used to store tabled data. Each item

in the table is separated by commas. This file can be opened using Microsoft Excel, Open Office

and a number of other programmes.

SEO Competition

OTHER

DA (Domain Age) - The age of a domain, according to the first registered date in WHOIS records.

Sourced from Archive.org

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as

determined by Google's PageRank algorithm

  • CF (Citation Flow) - a proprietary site authority metric from Majestic SEO, see our Knowledge Base article for more info
  • TF (Trust Flow) - a proprietary site authority metric from Majestic SEO, see our Knowledge Base article for more info

BLP (Page Backlinks) - The total number of links pointing to a web-page from outside of that

web-site itself. This figure is specific to the URL you have entered, for instance the URL

www.timeanddate.com has a BLP of 162,000 which indicates that there are 162,000 links to

the specific URL www.timeanddate.com existing outside of that domain. BLP can be displayed

in three ways, using the dropdown box on the left hand side. It can display Internal backlinks

(backlinks that occur from within the same domain), External Backlinks (backlinks that occur

exclusively from other domains), or Total (the combined total of Internal and External)

BLD (Domain Backlinks) - The total number of links pointing to an entire domain (whole web-site)

from outside of that web-site itself. For example the URL www.timeanddate.com has a BLD of

1,710,000, which is considerably higher than its BLP. The difference between these figures is

accounted for by outside links that direct to URLs within www.timeanddate.com, such as

http://timeanddate.com/worldclock/meeting.htm

BLEG (Government / Education Page Backlinks) - The total number of links pointing to a web-page

from Government (.gov) and Educational (.edu) sources that are external to the web-site itself.

This is similar to Domain Backlinks, in that it includes all pages within the domain

DMZ (DMOZ Listing) - Whether the site is listed in the Open Directory Project's Directory.

http://www.dmoz.org/about.html

YAH (Yahoo! Listing) - Whether the site is listed in the Yahoo! Directory

Indexed Count - The number of pages in this domain that have been indexed in Google

RDD (Referring Domains - Domain) - The total number of unique domains with backlinks

pointing to a specific domain.

RDP (Referring Domains - Page) - The total number of unique domains with backlinks pointing to

a specific page.

ON PAGE

Title (Keyword in Title Tags) - Whether the web-page <title> tag contains the keyword

URL (Keyword in URL) - Whether the web-page URL contains the keyword

Desc (Keyword in META Description) - Whether the keyword appears in the <meta> "description"

tag

Head (Keyword in Header Tags) - Whether the keyword appears in <h1>, <h2>, <h3> etc. tags

within the page content itself

Monetization

FIND PRODUCTS

   

Amazon

Src (Source) - The source of the affiliate product

Department - Product department in Amazon that the product is listed in

Image - Image of the product

Item - Title, description and URL for the product

Price - The sale price of the item on Amazon.com. May vary due to special deals

Sales Rank - Sales Rank of this product among products from the same category

ClickBank

Src (Source) - The source of the affiliate product

Item - Title, description and URL for the product

EPS - Earned per sale: This is the average amount that an affiliate earns for each sale of

this product

Commission - The percentage commission you would earn for sales of this product

Recurring - Whether this product has recurring payments

Gravity - A representation of the number of distinct affiliates who earned a commission

via this product

Commission Junction

Src (Source) - The source of the affiliate product

Image - Image of the product

Item - Title, description and URL for the product

Price - Price of the product

Commission - The percentage commission you would earn for sales of this product

7-Day EPC - Average earnings per 100 clicks over a 7 day period for the advertiser

3-Month EPC - Average earnings per 100 clicks over a 3 month period for the advertiser

PayDotCom

Src (Source) - The source of the affiliate product

Item - Title, description and URL for the product

Price - Sale price of the product

EPM - Earnings per month

Commission - The percentage commission you would earn for sales of this product

Recurring - Whether this product has recurring payments

Gravity - A representation of the number of distinct affiliates who earned a commission

via this product

Find Content

PC (Phrase Count) - The number of times the keyword appears in the body of the article

IC (Instances of Content) - The number of times the article has been republished online (Note:

Market Samurai does this by searching for a long slab of text from within the article itself, and

as such it might potentially pick a common phrase and believe it has found more instances of

the article republished online than it actually has. Running FindContent a couple of times is a

good idea to verify whether the IC figure is correct)

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as

determined by Google's PageRank algorithm. The PageRank of the article in its original

context

BL (Backlinks) - The number of backlinks to the article on the page it was originally published

on

Age - The original publication date of the article

Promotion

AVAILABLE SOURCES OF BACKLINKS

Squidoo  - Squidoo is a community website that allows users to create pages for subjects of

interest. This search targets pages within Squidoo

Hubpages  - HubPages is a website designed around sharing advertising revenue for high-quality,

user-generated content. This search targets pages within HubPages

Weebly  - Weebly is a free webpage creation site, specialising in easy-to-make pages of

user-generated content. This search targets pages within Weebly

Scribd  - Scribd is a document-sharing website allowing the posting and embedding of documents.

This search targets pages within Scribd

Yahoo Answers (O) - Open Questions  - Yahoo! Answers is a community-driven

question-and-answer (Q&A) site. This search targets pages that are still open to new comments

and answers

Yahoo Answers (C) - Closed Questions  - Yahoo! Answers is a community-driven

question-and-answer (Q&A) site. This search targets pagesthat are closed and cannot be

commented upon

Google Blog  - Google's specialised search that looks specifically at blog content. This search targets

pages appearing in this directory

Wordpress  - WordPress is an open source blog publishing application. This search targets

Wordpress blogs

Follow Blog  - Follow Blog is a database of blogs that have Follow enabled. This search targets

pages found in this database

Backlink Magic  - Backlink Magic is a database of blogs which have Follow enabled. This search

targets pages found in this database

Google Forum Search - Google's specialised search that looks specifically at forum content. This

search targets pages appearing in this directory

phpBB  - phpBB is a popular Internet forum package written in the PHP scripting language. This

search targets forums that use phpBB

vBulletin - vBulletin (vB) is a commercial Internet forum software. This search targets forums that

use vBulletin

Snitz  - Snitz Forums 2000 is a free, open source ASP forum package. This search targets forums

that use Snitz

BACKLINKS FACTORS

SRC (Source) - The source of the page; the tool it was originally found using

Backlink (Backlink Source) - The total daily value of traffic (and also the cost) a #1 ranked Google

Adwords advertiser might expect to receive if advertising for a keyword. (AWV = AWT x AWCPC)

F (Follow?) - Whether the page uses follow (or nofollow) links

PB (Pingback?) - Whether the backlink source supports pingbacks / trackbacks.

Pingback and trackback are methods by which a website's author can keep track of who is linking

or or referring to their articles or pages

PR (PageRank) - An indicator of the overall quantity and quality of links to a web-page, as

determined by Google's PageRank algorithm

BL (Backlinks) - The number of backlinks pointing to the page

PINGBACK HTML OPTIONS

No Follow - Format links with NoFollow tags

New Window - Open links in a new window

List - Show links in a list (inside a table if "Table" is also selected)

Table - Show links in a table

 

 

 

24 Responses to "Glossary of Market Samurai Acronyms"

  1. Caroline Jones Says:
    January 21st, 2010 at 2:33 am

    This is a great resource to have for a person new to I Marketing (that's me) of indeed if you've been around a while. Great stuff!

  2. Joynal Abedin Says:
    July 23rd, 2010 at 3:08 pm

    This is one of best keyword research tool, i have ever seen. I am going to get the full version very soon.

  3. Rookie Marketer Says:
    August 3rd, 2010 at 12:17 pm

    Thanks for sharing the jargon. Really helpful info.

  4. irene newton Says:
    September 30th, 2010 at 7:18 am

    As a novice in this area, it is so good to have this to guide and inform.

    It made sense of what in the first instance seemed a very complex system, which made me perservere.

  5. Neo Says:
    October 22nd, 2010 at 5:13 am

    Great informative content, very helpful indeed.

  6. myong guerrero Says:
    January 12th, 2011 at 12:00 pm

    VERY INFORMATIVE AND HELPFUL.

  7. Claire Says:
    January 28th, 2011 at 12:50 am

    Really useful, de-mystifying some of the more confusing acronyms out there for us newbies - Thanks

  8. Jay H. Says:
    March 17th, 2011 at 4:40 pm

    Very, very helpful! Thanks!

  9. Amir Says:
    March 24th, 2011 at 5:26 am

    This info is not up to date...

    What is SEOUC? Where is SEOUC?

    AK

  10. Kieron Murphy Says:
    May 13th, 2011 at 1:50 am

    Please could you make up a PDF-type user guide? I find the system so not-intuitive that I need assistance and I don't want to have to watch the videos every time I need help, as there is (obviously) no index on a vid.

    I need to know: Step 1 - do this; Step 2 - do that etc.

  11. Joe Leonard Says:
    May 15th, 2011 at 5:36 am

    Hey guys. Thanks for bringing back the title competition variable in KW analysis. As a blogger, I love title relevance and knowing what the competition is.

    Joe

  12. Felix Says:
    May 17th, 2011 at 8:40 pm

    Using Market Samurai as one of my primary keyword research tools, guys keep up your good works, I need your commitments and support to maintain the quality of this software.

  13. Jo Says:
    May 26th, 2011 at 9:41 pm

    it would be great if you include a case study on how to use MS and how to set the right parameters.

  14. Emma Says:
    June 10th, 2011 at 7:24 pm

    I've struggled to grab the concept of PBR to better place me in decision making.I perfectly understand the calculations for SEOT(25% of searches).No problem here. But for PBR,how do you decide which % to award to a phrase?

    On the example above for Online Lottery and Lottery online,why was 16% not awarded to Online Lottery and 25% to Lottery Online?

    I will be glad to get help on how the % is decided.
    Thanks.

  15. bernie Says:
    July 20th, 2011 at 11:35 pm

    great tool, you expanded the number of acronyms (RDD, RDP) and the exported CSVs have a number of column titles that could use explaining - could you review the completeness of the above lists, please?

    Thank you for creating the Samurai tools, they are an indispensable part of my business.

  16. Dr. Anthony Says:
    August 18th, 2011 at 3:23 pm

    @Emma RE: PBR

    PBR is just the phrase match search traffic divided by the broad match traffic and then expressed as a percentage.

    The data for each of those parts of the calculation comes from the Google Keyword Tool.

  17. Dr. Anthony Says:
    August 18th, 2011 at 3:24 pm

    @Berie and @Amir

    We're updating the glossary now. It will be up to date very soon.

  18. Momon Says:
    October 2nd, 2011 at 4:32 am

    How large numbers (maximum) to be loaded on the column SEOTC if we want to get a lightweight competition? e.g 1000, 2000 or..?

  19. samuel Says:
    January 5th, 2012 at 5:20 pm

    Very valuable tool. I will consider buying it and recommend it to other marketers.

  20. hung Says:
    January 15th, 2012 at 6:24 pm

    hi dojo. i see that seov it have "d" not "$" before number. i don't understand it that means? anyone can help me?

  21. Dr. Anthony Says:
    January 18th, 2012 at 5:46 pm

    @Momon there is no single answer, it depends on the market and other factors.

    @hung the currency symbol for monetary values is determined by the setting in your Adwords account. To change it you will need to create a new Adwords account as Google does not permit altering this setting.

    Please contact support@noblesamurai.com if you need more detailed information.

  22. David Says:
    February 16th, 2012 at 8:13 am

    Hello Dr. Anthony!

    I just purchased Market Samurai after doing quite a bit of comparison shopping. It appears that Market Samurai is the overwhelming favorite among active Internet Marketers.

    Unfortunately I am still very new at all of this, however, I always like to have the best possible tools, as past experience has shown that this usually works out the best.

    I am hopeful that with your tutorials I will be able to conduct my research without to much difficulty. I see that the software is not yet fully functional in all areas?

    I don't recall seeing anything about this in the sales copy, although that could definitely effect sales negatively I am sure.

    That doesn't bother me though, as I see it, it will be sometime before I can even use what is currently offered with any real sense of mastery.

    Thank you for what appears to be a great product, and I can only hope that I will achieve some sense of accomplishment with the help of your powerful tools and resources.

    David
    Relentless Traffic

  23. Joanna Moran Says:
    May 12th, 2012 at 9:23 am

    This is one terrific product. There is so much essential information given here, and much of it is free if you don't want to purchase the full product. But I decided to have the whole shebang because this is the very best I have ever come across, and I have seen a lot of other programs. A lot of experience and knowledge has gone into producing the Samurai, and I am sure if I adhere to the teachings in the tutorials I should be able to succeed.

  24. sarah Says:
    November 4th, 2012 at 12:44 am

    Wow!It is really jargon. I do not know when will I be using them since I am still learning to do my baby steps in online marketing. Thanks! I am very sure they will be very helpful as testified by everyone here.

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