Using the Fixed Date Multi-page Campaign Wizard
In this video I’ll show you how to use Scarcity Samurai’s Fixed Date Multi-page wizard to set up a campaign designed around a specific end date.
For instance, you may wish to have a special deal on your product, in which you offer a 50% discount for one week - after which the special deal is no longer available.
So here I am in the admin area of my WordPress site.
To get started, I'll come across here and click the Scarcity Samurai button in the sidebar, which will open up the Scarcity Samurai Dashboard.
Under the Campaign Wizards heading, you’ll see a number of options:
For this demonstration, I’m going to choose the Fixed Date Multi-page wizard. This wizard allows me to add scarcity elements to a number of pages, which the user will visit over a few days, with the pages expiring at a specific time no matter when a customer first visits a page.
This fixed date campaign is set in motion when I send an Email to my list with links to my pages.
The first thing I need to do is name my Campaign. This can be anything which helps me keep track of my campaigns - it won’t be shown to visitors to my site.
I’ll enter “My Special Offer Funnel” for now, then I go over here and click ‘Continue’.
Next the wizard asks me to select the pages I want in my campaign.
The first page you need to select is your squeeze page. This page will have an opt-in form that you have created using your Email service provider.
If you have already created this page, select it from the list, or you can create a new page by clicking ‘Create New Page’.
For this example I’m going to use an existing page called “My Opt-In page”.
Now we can choose to add content pages to the sequence, but this is optional.
You might like to give users some content before sending them to a sales page, so you would select those pages here, or click 'Create New Page'.
For this example I’m going to add 2 content pages, the first one being an existing page called “Content 1”, and a second page called “Content 2”.
Finally we need to select our offer, or sales page, which will contain our sales message. This is usually the page that will contain your scarcity banner, and it's the last page in the sequence.
I’m going to go ahead to choose an existing page called “My offer page”, and then click ‘Continue’
Now I need to select how long my special deal will be available for.
I want my special offer to expire at noon on the 31st of March this year, so I’ll go ahead and select the 31st, March, and 2013.
As this is a fixed date expiry, I also need to select the timezone which applies to my offer.
Now I need to decide what will happen once the timer reaches zero.
- By default ‘Do nothing’ is selected. This means that once the timer reaches zero, the user will remain on the expired page indefinitely with the counter showing zero.
- ‘Redirect to a page’ will send the user to another page on your WordPress site once the counter reaches zero. You can either select an existing page, or create a new one.
- The ‘Redirect to URL’ option will allow you to redirect the user to any URL you specify.
For this example I’m going to send the user a page called “Offer Expired”, and then I’ll click ‘Continue’
Now it’s time to set up how the scarcity banner will be displayed on the screen.
- If you choose ‘In the header, the banner will be at the top of the screen.
- If you choose ‘In the footer’, the banner will be displayed at the bottom of the screen.
- If you choose ‘No banner’, the page won’t have a banner at all. Your scarcity timer will still count down, and your page will still redirect after the counter reaches zero, however the timer won't be visible as there's no banner displayed.
I’m going to select ‘In the footer’ as I want the banner on the bottom of my page.
Next up I’ll set the style of banner that is to be displayed. You can either use the default banner, or a banner you've created yourself using the 'Customize Banner' link.
I’m going to use a banner I created earlier called ‘My banner’.
Finally we can choose what will happen when a user clicks on the banner.
- 'Do nothing' means there will be no change when the user clicks the banner,
- 'Go to page' will redirect the users to an existing or new page on your Wordpress site,
- ...and the 'Go to URL' option will allow you to send users to a URL that you specify.
I’m going to choose to send users to a page called ‘Buy Now’. And then I’ll come over here and click ‘Finish’.
You should now see a page which means the wizard is complete. That menas that the Scarcity Samurai side of things is all done.
Now in order to make the whole system work, we just need to make 3 small changes to our autoresponder system. For this example we’ll be showing how to do it using AWeber.
So here I am in AWeber - you can see that I've selected the list (1) that people will be signing up to when filling out the opt-in form on my squeeze page.
The first step is to come up here to the "My Lists" menu (2) and select the "Custom Fields" option.
Then you need to add a custom field named "token", and now I can click the Save button.
The second step is to come across here to the "Web Forms" tab (1).
And now I'll select the form that was on my opt-in page (2)
The third step is to update the web form code on my Wordpress blog. To do this, all I have to do is come up here and click the "Publish" option.
Next, I'll choose the "I will install my form" option -
...and then select the "Raw HTML Version" tab.
Now I just come down here, "Select All", and just copy this form code to my clipboard.
Next, I'll come back to my Wordpress website, find the code for my old opt-in form, and then update it with the new opt-in form code.
So just to clarify, I'm over-writing the old opt-in form code with the new code I just generated in AWeber.
And that's it! I've now connected my Scarcity Samurai evergreen funnel to my auto-responder.
The final step is to update my autoresponder sequence with special links that will point to my evergreen campaign.
To obtain these special links, all I have to do is click "All Campaigns" in the navigation panel...
...then I can select "My Evergreen Funnel" campaign.
Now here you can see the links I'll need to insert into my autoresponder sequence.
- This link points to my opt-in page.
- This link points to my first content page.
- This link points to my second content page.
- And this final link points to my offer page.
Once you've updated your autorepsonder sequence using these special links, you'll be all done.
Let's see how it all works. Here I am on the opt-in page, and when I enter my name and Email address, and then click "Get Access Now"...
...you'll see that I'm redirected to the first content page of the campaign.
If we fast-forward a few days, you'll see that my personalized Email offer is now in my Email inbox.
If I open the Email and click the link, I'll be taken to the offer page, which clearly shows exactly how much time I have remaining to claim the offer.
If we fast-forward another few days, we'll see that I'm in the final seconds of the offer, and then I'm redirected to another page telling me that my offer has closed, and I won't be able to get the deal any more.
And that's all there is to it. Now it's your turn. If you have any problems with this process, please don’t hesitate to contact our support team at http://noblesamurai.com/c/support
More Scarcity Samurai User Guide Lessons
- Download and Install Scarcity Samurai Trial
- Download and Install Scarcity Samurai
- Using the Evergreen Single Page Wizard
- Using the Fixed Date Single Page Wizard
- Using the Evergreen Multi-page Campaign Wizard
- Using the Fixed Date Multi-page Campaign Wizard